Type Private Areas Served United States, Canada Founded 2000 | Headquarters San Francisco, CA, USA CEO Diane Dietz (8 Jan 2016–) | |
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Industry Cosmetics and personal care products Key People Amnon Rodan (Chairman), Diane Dietz (President and CEO) Products Cleansers, Moisturizers, Sunscreens, Exfoliants Founders Dr. Kathy Fields, Dr. Katie Rodan Profiles | ||
Skincare business with dr s rodan fields
Rodan & Fields, LLC, known as Rodan + Fields or R+F, is an American manufacturer and direct selling company specializing in skincare products. The company was founded in 2007 by Dr. Katie Rodan and Dr. Kathy Fields, creators of Proactiv Solution, and has its headquarters in San Francisco, California.
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Meet mel our new general manager of australia rodan fields
History
Katie Rodan and Kathy Fields met in 1984 during their dermatology residency at Stanford University School of Medicine. In 1995, they developed Proactiv Solution as a preventative skincare for acne. Proactiv is now a registered trademark of Guthy-Renker and Nestlé.
In 2002, Dr. Rodan and Dr. Fields launched Rodan + Fields. Rodan + Fields products were sold in department stores. In 2003, Rodan + Fields was purchased by Estée Lauder. In 2006, Rodan + Fields transitioned the company from department stores to direct sales or multi-level marketing. In 2007, Dr. Rodan and Dr. Fields reacquired their brand from Estée Lauder.
Products
Rodan + Fields products treat common skincare concerns. Products and tools are categorized into regimens, each dedicated to a different skin concern. Regimens include cleansers, toners, moisturizers, creams, exfoliators and sunscreens.
Business model
Rodan + Fields uses independent consultants to sell products who earn commissions based on a multi-level marketing strategy. Consultants focus on social media, phone and in-person presentations to sell products and invite others to join their team. The average 2015 annual income for a consultant was $3,182.