Puneet Varma (Editor)

Rock and Republic

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Former type
  
Private

Headquarters
  
United States

Industry
  
Clothing

Area served
  
Worldwide

Rock and Republic

Founded
  
2002; 15 years ago (2002)

Defunct
  
April 1, 2010 (2010-04-01)

Rock & Republic is an American jeans brand founded by Michael Ball in 2002. Ball is a cyclist who gained design experience by creating his cycling team's uniforms. Rock & Republic's line of jeans and casual wear "VB Rocks" is designed by singer Victoria Beckham.

From 2007 to 2009, the company sponsored a professional cycling team named Rock Racing.

On April 1, 2010, Rock & Republic filed for Chapter 11 bankruptcy protection. By December 2010, the company had entered into negotiations with VF Corporation to sell the trademark and intellectual property. On April 28, 2011, VF Corporation announced it had signed a long-term licensing deal with Kohl's Corporation to carry a budget version of the Rock & Republic brand with jeans priced at $88 versus $200 plus.

References

Rock and Republic Wikipedia