Format Digital download Genre Country rock | Recorded Summer 2014 Length 3:36 | |
Released July 11, 2016 (2016-07-11) Label Mercury Nashville
Interscope
19 | ||
"Road Less Traveled" is a song recorded by American country music singer Lauren Alaina for her 2015 self-titled EP. Alaina co-wrote the song with Jesse Frasure and Meghan Trainor. It was released to country radio through Mercury Nashville and Interscope Records on June 27, 2016 as the EP's second single and officially impacted the format on July 11, 2016. The song is also included on her second studio album of the same name (2017), and serves as the record's official lead single.
Contents
The country rock song explores the concept of staying true to one's self despite insecurities and external pressures. Upon release, the song was praised by critics for its "anthemic" nature as well as Alaina's confidence. "Road Less Traveled" debuted at number 57 on the Billboard Country Airplay chart and has peaked at 5, marking her highest-charting single to date. It also charted at numbers 12 and 80 on both the Hot Country Songs and Hot 100 charts respectively. The song has sold 113,000 copies in the United States as of January 2017. It also charted in Canada, reaching number 27 on the Canada Country chart.
An accompanying music video for the song was directed by Chris Hicky.
Background and recording
"Road Less Traveled" was written in 2013 by Lauren Alaina, Jesse Frasure and Meghan Trainor in Nashville, Tennessee. At the time, Alaina was dealing with the divorce of her parents, bulimia and her father going to rehab for alcoholism. She wanted to write an uplifting song that could inspire others going through similar struggles. Trainor was also experiencing insecurities about her figure at the time, telling Billboard in 2014 that she wanted to tell herself and others to "love yourself more". A discussion involving the Robert Frost poem "The Road Not Taken" led the co-writers to land on "Road Less Traveled" as their title. They then wrote the chorus and the hook, "take the road less traveled on," first.
The demo was recorded using entirely programmed instrumentation. Busbee, who serves as the record's producer, sought to blend the synthesized instruments with authentic ones to create a soundscape that is radio-friendly but in tune with the song's message. Vocals were recorded in the summer of 2014. Alaina underwent vocal surgery on August 12, 2014 and re-recorded the lead vocals on the song after her recovery. Her vocal range expanded after her surgery with Alaina hitting a big note during the song's bridge that she struggled to reach prior.
Composition
"Road Less Traveled" is a country rock song which runs for a duration of three minutes and thirty-six seconds. It begins with a banjo played in a "pinging" lick accompanied by hand clapping and an "insistent" kick drum. Musically, the track follows a "four-on-the-floor" beat accentuated by two banjos and a mandolin "twisting" around a "spacey" synth line. Producer busbee aimed to blend authentic instrumentation with synthetic sounds for a blend of country and pop styles.
Lyrically, the song is about "feeling good in your own skin" and speaks to a journey of self-acceptance. The titular lyrics were inspired by the popular Robert Frost poem, "The Road Not Taken", in which the narrator chooses a "road less traveled" at a fork in the road. Self-image is addressed in the first verse with references to dress sizes and Alaina imploring the listener not to "let the world decide what's beautiful," alluding to Alaina's own previous struggles with body image. Other lyrics emphasize the importance of staying true to yourself, or "march[ing] to the rhythm of a different drum" and "just own[ing] it". Critics have labelled the song an "anthem" for its empowering message comparing it to Martina McBride's "This One's for the Girls" and co-writer Meghan Trainor's "All About That Bass".
Critical
Billy Dukes of Taste of Country wrote that Alaina "has never sounded more confident" in his "Critic's Pick" review of the single. In particular, Dukes praised the singer's approach to the "anthemic" and "uplifting" message. In a review of the EP, Jason Scott of PopDust complimented the "undeniable" songwriting on "Road Less Traveled" and deemed the track "one of her most alluring performances ever".
Commercial
"Road Less Traveled" debuted at number 57 on the Billboard Country Airplay chart dated September 3, 2016. The following week, the song experienced a significant gain in airplay and audience, due in part to Alaina's selection as the iHeartRadio "On the Verge" artist, which guarantees airplay on the brand's affiliated stations. As a result, the song jumped to 28 on the chart dated September 10, 2016, thereby tying "Road Less Traveled" with 2012's "Georgia Peaches" as Alaina's highest-charting song. It has since reached a peak position of 5, making it her highest-charting single to date. The song has sold 113,000 copies in the US as of January 2017.
In Canada, the song debuted at number 50 on the Country airplay chart dated October 15, 2016, earning Alaina her first entry on the chart.
Live performances
Alaina appeared on The Today Show on September 8, 2016 to perform the song in its television debut.
Music video
The music video was directed by Chris Hicky and premiered in October 2016.