Website Rip Curl website | Products surfing gear & apparel Type of business Privately held company | |
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Key people Doug Warbrick (founder)Brian Singer (founder)François Payot (founder and director)Michael Daly (CEO)Kelly Gibson (President and CEO of Rip Curl USA) CEO Michael Daly (1 Jul 2013–) Founders Brian Singer, Doug Warbrick Profiles | ||
Iron horse thesearch by rip curl
Rip Curl is a major Australian designer, manufacturer, and retailer of surfing sportswear (also known as boardwear) and accompanying products, and a major athletic sponsor. Rip Curl has become one of the largest board wear brands in Australia, Europe and South America, and is also active in North America and South Africa. Globally, Rip Curl is considered a member of the "Big Three", of the surf industry alongside Quiksilver and Billabong.
Contents
- Iron horse thesearch by rip curl
- 2017 rip curl pro tofino official teaser
- History
- The Search
- Awards
- Retail stores
- Sponsored ASP World Tour events
- Sponsored athletes
- References
Rip Curl is a private company and, as of December 2013, Michael Daly is the chief executive officer (CEO) of Rip Curl Group.
2017 rip curl pro tofino official teaser
History
The company was founded in 1969 by Doug Warbrick and Brian Singer in Torquay, Victoria, Australia, and initially produced surfboards. In 1970, they decided to begin production of wetsuits, with an emphasis on transforming diving technology into a wetsuit suitable for surfing. Alan Green (co-founder of Quiksliver) was a Rip Curl employee in 1969 and developed the first Quiksilver boardshorts at the Rip Curl Factory in April 1970.
In mid-2012, Singer and Warbrick engaged the services of Bank of America Merrill Lynch to sell the brand, but the plan was abandoned in March 2013.
The Search
Rip Curl is responsible for one of the most powerful campaigns in surfing history: The Search.
Pivotal surf films by legendary filmmaker Sonny Miller were created as part of the Search campaign: The Search (1992) The Search II (1993) Beyond the Boundries: The Search III (1994) Feral Kingdom (1995) Tripping the Planet (1996) and Searching for Tom Curren (1996), which was awarded Video of the Year by Surfer magazine in 1997. In 2015 Rip Curl relaunched the Search.
Awards
Rip Curl is known for manufacturing technical products and innovation in the surf industry. Rip Curl's "FlashBomb Wetsuit" won three consecutive SIMA (Surf Industry Manufacturers Association) awards for "Wetsuit of the Year" in 2011, 2012 and 2013.
Rip Curl's Marketing Campaign "My Bikini" took home the SIMA Award for "Women's Campaign of the Year" in 2013 and 2014
Rip Curl Received 2015 SIMA awards for: Women’s Marketing Campaign of the Year - My Bikini Wetsuit Brand of the Year – Flash Bomb Zip Free Accessory Product of the Year – SearchGPS Watch Women’s Swim Brand of the Year Men’s Boardshort of the Year – Mirage MF Driven
Retail stores
Sponsored ASP World Tour events
Sponsored athletes
Tom Curren, a legend and iconic Surfer Won the World Title in 1985, 1986, 1990.
Mick Fanning has Won the ASP World Title three times, in 2007, 2009 and 2013.
Gabriel Medina won the ASP World Title in 2014.