Industry Bicycles CEO Jochim Aerts (1997–) Headquarters Belgium | Key people Jochim Aerts Founded 1997 Type of business Private | |
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Products Bicycle and related components Profiles | ||
Ridley Bikes was started in 1997 by Jochim Aerts, a frame builder and painter who had been producing frames for Belgian bicycle companies since 1990. In a few years, Ridley became the market leader in Belgium for racing bikes.
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The Belgian bike builder is especially proud of its 'Customizer' and 'Pure Line'. Customers can choose the colors of their frame and personalize their bike.
Bikes
Ridley has divided its website into 3 parts:
Sponsoring
It has always been a key part of Ridley's product development to create a strong alliance with their teams, not just providing them with bikes, but working on a very close basis with the riders and the team mechanics to develop their models. The sponsored teams compete on ‘stock’ frames which enables Ridley to test under extreme riding conditions. This is Ridley's core development program to ensure that a well refined product is launched to their customers. Feedback from the teams fuels the next generation of Ridley bikes.
UCI ProTour or UCI World Tour road teams Ridley has sponsored in the past:
Cyclocross teams Ridley has sponsored in the past:
Ridley bicycles are distributed in the US by Quality Bicycle Products and in Canada by Norco.