Richer Unsigned was set up by hi-fi and TV retail entrepreneur Julian Richer in 2014 as a not for profit organisation to support and promote musicians who may just be getting started, who have been in the industry a while or simply don’t have a great label deal. Richer Unsigned is based in London. The project is open to all musicians making original music in the UK and features almost 2000 bands and artists all of whom have signed up free of charge to have their music available via the site. The organisation’s site www.RicherUnsigned.com promotes curated playlists chosen monthly by established artists, celebrities and industry taste-makers. Past curators include Jack Savoretti, Newton Faulkner, Alice Levine, The Great Escape Festival, Radio X, Absolute Radio, Vevo, Fender, Marshall and many more. These playlists are played and advertised in Richer Sounds stores across the UK, given exposure to over 1 million Richer Sounds VIP club members as well as being promoted via QTheMusic.com and social media. Play-listed artists also have the opportunity to perform at a range of live events arranged and coordinated by Richer Unsigned.
In May 2016, Richer Unsigned teamed up with turntable manufacturer Pro-Ject to release 'The Best of Richer Unsigned', a vinyl curated by BBC Radio 1 DJ Alice Levine in celebration of Record Store Day. The album featured 10 unsigned artists and were given away in Richer Sounds shops across the UK, Sister Ray records and in a boutique pop-up shop on Berwick Street, Soho.
In June 2016, Richer Unsigned teamed up with Samsung for an event with platinum selling artist Newton Faulkner. 2 bands from Newton Faulkner's June Richer Unsigned playlist were chosen by the artist to open for him at The Hospital Club, London. London band Victoria and Norwich based Jess Morgan were selected as opening acts on the evening which saw an audience made up of press, music industry and competition winners.