Name Richard Laermer Role Author | Education Pace University | |
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Books Punk Marketing, Trendspotting, Full Frontal PR, 2011: Trendspotting for the Ne, Native's Guide to New York | ||
Marketing nightmares guest richard laermer discusses punk marketing with steve lundin
Richard Laermer (born September 16, 1961 in Queens, New York) is the author of eight books and CEO of RLM Public Relations, a PR firm he founded in 1991. He lived in New York, Connecticut, and La Quinta, California.
Contents
- Marketing nightmares guest richard laermer discusses punk marketing with steve lundin
- Richard laermer futurist business trendspotter
- Background
- Media
- Blogs
- Television
- References
Laermer's book Full Frontal PR has been used as a text in public relations courses at universities including Georgia Southern, and he is quoted as a reference on marketing effectiveness, marketing strategy, consumerism, advertising and "no comment." Laermer's Native's Guide to New York was called a "top three NYC guide" by the Guardian.
In 2007, Laermer was inducted into the PR News Hall of Fame.
Richard laermer futurist business trendspotter
Background
Laermer graduated from Pace University in 1983.
Prior to founding RLM Public Relations, Laermer was a freelance reporter. He authored articles for the Washington Post, New York Times, New York Daily News, Reuters, USA Today, New York magazine, Saturday Review, New York Observer, Us Magazine, Interview, New York Post, Chief Executive, and Editor & Publisher.
Laermer also served as the director of public affairs for Columbia Business School from 1989 to 1991.
Media
Laermer is frequently quoted on topics related to business, image, and communications.
Blogs
Laermer co-authors the Bad Pitch Blog. In 2007, the Bad Pitch Blog won an Award of Commendation in the Blog category from the Public Relations Society of America. Bad Pitch Blog is ranked No. 359 in the Ad Age Power150. In May, 2009, it was named one of the "Top 10 Public Relations Blogs" by Cision.
The 2011:Trendspotting blog was named a "Blog I Can't Live Without" in the February 11, 2009 edition of Revolution Magazine (MediaWeek).
Laermer also contributes regularly to the Huffington Post.
Television
In 2005, Laermer co-hosted "Taking Care of Business", a series produced by Granada Productions that aired on TLC. In it, five business experts provided advice to struggling small businesses. The series premiered on October 16, 2005 and aired for 13 weeks.