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Reynolds Building

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Built
  
1928 (1928)-1929

NRHP Reference #
  
14000494

Height
  
96 m

Floors
  
21

Architectural style
  
Built by
  
James Baird Company

Added to NRHP
  
August 19, 2014

Opened
  
1929

Area
  
2,230 m²

Architecture firm
  
Shreve, Lamb & Harmon

Reynolds Building httpsuploadwikimediaorgwikipediacommonscc

Location
  
51 E. 4th St., Winston-Salem, North Carolina

Similar
  
Winston Tower, Nissen Building, 100 North Main Street, Pepper Building, Carew Tower

R j reynolds building winston salem nc


The Reynolds Building is a 314-foot (96 m) Art Deco skyscraper at 51 E. 4th Street in Winston-Salem, Forsyth County, North Carolina with 313,996 square feet (29,171.2 m2) of space. It was completed in 1929 and has 21 floors. In April 2016, its first six floors opened as the Kimpton Cardinal Hotel, with apartments located on the 11 floors above.

Contents

Reynolds Building First days of the Reynolds Building North Carolina Room

Kimpton hotel set to open in former reynolds building


Overview

Reynolds Building Reynolds Building WinstonSalem 123868 EMPORIS

When completed as the headquarters of R. J. Reynolds Tobacco Company, it was the tallest building in the United States south of Baltimore, Maryland, and it won a national architecture award. The building is well known for being a design inspiration for the much larger Empire State Building that was built in 1931 in New York City. Every year the staff of the Empire State Building sends a Father's Day card to the staff at the Reynolds Building in Winston-Salem to pay homage to its role as predecessor to the Empire State Building. It was listed on the National Register of Historic Places in 2014.

Reynolds Building The Reynolds Building in WinstonSalem North Carolina This is well

The building was designed, just as the Empire State Building, for the purpose of corporate offices with retail outlets on the first floor. Shreve & Lamb, the architects, were asked for "an effect of conservatism along with attractiveness, but to avoid flashiness." But regarding the result, a 1997 Winston-Salem Journal article said, "city residents could be forgiven for wondering whether the architects followed the directive" because "Gray-brown marble from Missouri, black marble from Belgium and buff-colored marble from France covered the walls and floor. The ceiling was festooned with gold leaves, and the grillwork, elevator doors and door frames were bright, gleaming brass." The stock market crash of 1929 hurt the Reynolds Building's leasing business temporarily, but it was more successful than other similar buildings at leasing offices. Its promotional brochure said that the 14th, 15th, and fourth floors were reserved for doctors and dentists, but this might not have been the case. Most of the offices were occupied by organizations related to the tobacco industry, such as railroads, insurance companies, and attorneys.

Recent history

Reynolds Building I see the Reynolds Building North Carolina Room Forsyth County

On November 23, 2009 the Winston-Salem Journal reported that Reynolds American, Inc. put the building up for sale after cutting jobs and moving many offices into the Plaza Building next door. Forsyth County tax records show the Reynolds Building's value as $12.3 million. The building offers 240,000 square feet (22,000 m2) of office space, much of that Class B.

Reynolds Building View from the southwest Reynolds Building WinstonSalem Image

In 2012, Quaintance-Weaver Restaurants and Hotels, which owned the Proximity and O. Henry hotels in nearby Greensboro, considered plans to turn the building into a luxury hotel for business travelers, but ultimately chose not to proceed.

Reynolds Building Digital Forsyth View of the Reynolds Building and the new Wachovia

In March 2013, Reynolds American selected CBRE to market the building, which the company intended to sell for $15 million. Philadelphia-based PMC Property Group, which renovates historic buildings, and San Francisco-based Kimpton Hotels & Restaurants Group bought the Reynolds Building for $7.8 million. Plans call for "a boutique hotel, restaurant and upscale apartments."

Reynolds Building Reynolds Building WinstonSalem 123868 EMPORIS

In August 2014, the Reynolds Building was named to the National Register of Historic Places. Historic status, with its tax incentives, were expected to make the building more attractive.

Reynolds Building New Owners Get Keys to RJ Reynolds Building 885 WFDD

On November 5, 2015, Kimpton said its Kimpton Cardinal Hotel would have 174 rooms on the building's first six floors, along with 36 suites, a fitness center, a restaurant and bar, and 6400 square feet of meeting space. PMC planned to spend $60 million on the building. On December 15, Kimpton said the restaurant on the ground floor, would be named Katharine Brasserie & Bar after the wife of R.J. Reynolds, and that it would be separate from the hotel.

Reynolds Building GALLERY R J Reynolds Building journalnowcom

The 7th through 19th floors (there is no 13th floor because of superstition dating to the building's construction) opened in March as The Residences @ the R.J. Reynolds Building, with 20 apartments on the first four of those floors and six on the remaining floors. 65 percent will be 700 square feet with one bedroom and the rest will be 830 to 1000 square feet with two bedrooms. The 19th floor apartments are tied with those in the Nissen Building for highest residential space. Different elevators will serve the hotel and the apartments. The 20th floor mezzanine will have meeting space and the top two floors will house mechanical equipment.

The Kimpton's grand opening took place on April 27, 2016, the building's 87th birthday. The restaurant opened on May 2.

References

Reynolds Building Wikipedia


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