Founder Sarah Gross Products Chocolate | Area served Global Website Official website | |
Type For-profit organization Headquarters Brooklyn, United States | ||
Rescue Chocolate is a business that sells Chocolate and donates a its proceeds to non-profit animal rescue organizations. It is a social enterprise business following a similar business model to "Endangered Species Chocolate" and "Newman's Own". The product line consists of various flavors of dark chocolate bars which are vegan, kosher/parve, and packaged in eco-friendly materials.
Contents
History
The company, based in Brooklyn, New York, was founded by a former professional ballet dancer and Pilates instructor, Sarah Gross. It began operations in January 2010. Because of a catastrophic Haiti earthquake during the same month, the company’s first beneficiary organization was the Animal Rescue Coalition for Haiti (ARCH). Subsequent beneficiaries have included United Animal Nations, Nathan Winograd's No-Kill Advocacy Center, and the Elmsford Animal Shelter [1].
The chocolate bars are produced at Tumbador Chocolate Factory under the direction of executive chef Jean Francois Bonnet.
Education
In addition to raising funds for non-profit organizations, the company’s mission is to educate the consumer about various issues within the animal rescue movement. Each chocolate bar’s title is linked (via package inserts) to a different issue:
“Peanut Butter Pit Bull" deals with a dog breed that has been the focus of breed-specific legislation.
“Pick Me! Pepper” spells out the benefits of pet adoption from animal shelters versus acquiring pets from breeders or pet stores. It is the company’s position that adoption from shelters serves to discourage the proliferation of puppy mills and helps to combat the problem of overpopulation in companion animals.
“Foster-iffic Peppermint” sets forth the benefits of fostering a homeless dog or cat when one cannot adopt the animal permanently. Fostering animals in private homes frees up space for other homeless animals in shelters, and it also socializes the animals thus rendering them more adoptable.
“The Fix” highlights the practice of spaying and neutering companion animals as a method of combating the problem of overpopulation in companion animals.
“Bow Wow Bonbon” touts the health benefits enjoyed by people who interact with dogs on a regular basis, and highlights the work of service dogs for people with disabilities.
“Wild At Heart” calls attention to the wild animals in zoos, circuses, animal experimentation laboratories, and canned hunt facilities.
“Mission Feral Fig” discusses trap-neuter-return (TNR) as a method of containing fertility in feral cat populations.
“Fakin’ Bacon” spotlights the work of animal sanctuaries which focus on farm animals.