Type Private Industry Food processing Founder Jacinto Ng | Traded as Rebisco Area served Philippines Founded 1963 | |
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Predecessor England Biscuit Factory (1963-1973) Headquarters Joy-Nostalg Center, Ortigas Center, Pasig, Philippines | ||
Republic Biscuit Corporation (d/b/a Rebisco) is a Philippine snack food company based in Quezon City, Philippines. It was founded in 1963 by Jacinto Ng.
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History
Rebisco was founded in 1963 as England Biscuit Factory, producing biscuits from a tiny, rented second-hand factory in San Juan, with only US$5,000 in start-up (approximately ₱15,000 to ₱20,000). The company eventually moved out of its San Juan site to a new factory in Novaliches, Quezon City.
In 1972, England Biscuit Factory was renamed Republic Biscuit Corporation and adopted a new image. Through the years, Rebisco put up several companies to dominate other segments of the market: JBC Food Corporation in 1989; Suncrest Foods, Inc. in 1995; Multirich Corporation in 1999; and Pinnacle Foods, Inc. in 2000. In 2003, Rebisco acquired Storck Products, Inc., which previously produced confectionery products under license from August Storck, and later renamed the company as SPI Corporation.
Subsidiaries
Other developments
In February 2011, Y&R Philippines won the branding work for Rebisco. Y&R was tasked to create a new global brand for Rebisco. It will include the creation of a new logo and packaging unified mark to strongly identify the vast array of products.