Founded August 2014 (2014-08) | Owner CustomInk | |
Industry Custom crowd funded apparel Founders Bryan Baum, Leo Seigal, Andrej Pancik Headquarters Los Angeles, California, United States Key people Bryan Baum, Leo Seigal, Andrej Pancik | ||
Represent is a privately owned internet company based in Los Angeles, California. The company allows users to create and sell custom merchandise to generate funds or awareness.
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In February 2016 it was announced that the company had been acquired by CustomInk in a deal worth an estimated $100m.
History
Represent was co-founded by Bryan Baum, Leo Seigal, and Andrej Pancik, who met at Oxford University.
The idea for Represent originated from the co-founders' first startup company Prizeo’s function of providing a platform for influencers to create prize-based campaigns to raise money and awareness for causes they're passionate about. Prizeo was acquired by tech mogul Todd Wagner in early 2015.
In March 2015, it was reported that the company was turning over up to "$3m a month in sales just six months after it started".
One of the company's most successful campaigns to date has been that of Ronda Rousey, which grossed $2.3m in sales.
In February 2016, the company was acquired by CustomInk. The company continues to operate as a standalone brand, while their supply chain, operations, and technology are being integrated into CustomInk.
Merchandise Campaigns
Represent has operated merchandise campaigns with influencers including:
Press
Represent and its influencer campaigns have been featured in publications including The Wall Street Journal, Mashable, Fox Sports, The Telegraph, Forbes, TechCrunch, and The Guardian.