Reel Canada (stylized as REEL CANADA) is a non-profit organization based in Toronto dedicated to the presentation of Canadian films in Canadian schools. It is the organization behind National Canadian Film Day, an event in April, inaugurated in 2014.
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History
Reel Canada was founded in 2005 by Jack Blum and Sharon Corder along with a committee of filmmakers and other prominent members of the Canadian film and TV industry, including Colm Feore and Atom Egoyan. The organization was conceived as a way to engage young people in Canadian arts and culture and build an audience for Canadian film by bringing those films to high school classrooms. To date, the organization has held over 1000 screenings across the country, expanding to include ESL screenings to new Canadians through a program called "Welcome to Canada" and National Canadian Film Day.
National Canadian Film Day
Beginning in 2014 and held every April, National Canadian Film Day is an effort to promote Canadian film across Canada through synchronized screenings, events, and panel discussions. The inaugural event, held April 29, 2014, was officially recognized in the House of Commons of Canada. The 2017 edition, a special sesquicentennial celebration, is on April 19, 2017.