Product type Hair products Markets Worldwide | Owner L'Oréal Group Introduced 1960 Website www.redken.com Founded 1960 | |
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Headquarters New York City, New York, United States Parent organizations L'Oréal, L'OREAL USA, INC. Profiles | ||
How to mix hair color redken shades eq 101 demi permanent dye daniella benita
Redken (or "Redken 5th Avenue NYC") is an American hair care brand owned by L'Oréal Group under the Professional Products division.
Contents
- How to mix hair color redken shades eq 101 demi permanent dye daniella benita
- How to reverse balayage a k a smudge root ft redken blur brush
- History
- Marketing
- References
How to reverse balayage a k a smudge root ft redken blur brush
History
The company was founded in 1960 by hairdresser/chemist Jheri Redding and actress/model Paula Kent, thus the name, "Red-ken." Redken pioneered the "Scientific Approach to Beauty," and revolutionized the professional salon business by introducing the concept of protein reconditioning and developing new protein based products, which they patented.
In 1993, with sales at $160 million, Redken was sold to Cosmair, Inc. In 2007, Redken was named as one of the "Icons of the American Marketplace" together with 256 other American brands (out of 800 nominations).
Marketing
In 2014 Lea T became the face of Redken, thus making her the first openly transgender model to front a global cosmetics brand.