Type Private Website www.redrooster.com.au CEO Chris Green (Mar 2015–) | Industry Fast food restaurants Motto Tender Loving Chicken Number of employees 7,500 | |
 | ||
Key people Kailis family, Founders Products Whole roasts, half roasts, wraps, burgers, salads and desserts. Headquarters Balcatta, Perth, Australia Founded 1972, Kelmscott, Australia Parent organizations Chicken Treat, Quick Service Restaurant Holdings Profiles | ||
Red Rooster is an Australian fast food restaurant chain founded in 1972 that serves roast chicken. Their product range includes whole roasts, half roasts, wraps, burgers, salads and desserts.
Contents
- Red rooster crafted range blt smash burger taste test
- History
- Marketing and promotions
- Online ordering
- References
As of 2012, there were over 360 Red Rooster stores in all Australian states except Tasmania.
Red rooster crafted range blt smash burger taste test
History
The Kailis family opened the first Red Rooster store in the Perth suburb of Kelmscott, Western Australia in 1972. Myer Emporium (later part of Coles Myer) purchased the business in July 1981. In 1986 Coles Myer bought the Big Rooster chain to expand into the eastern states (except non-Steggles' Queensland stores, formerly known as "Big Rooster", which were purchased in 1992), and renamed the stores "Red Rooster". In May 2002, Red Rooster was purchased by Western Australian company Australian Fast Foods Pty Limited, which owned the competing Chicken Treat fast food chain.
In April 2007, Red Rooster and Chicken Treat were sold for A$180 million to a consortium formed by the management and the venture capital arm of Westpac known as Quadrant Capital.
In April 2009, the Red Rooster chain in New Zealand closed its stores. The first New Zealand outlet, in Takanini had opened in December 2004.
In 2010, Red Rooster changed company-owned stores to franchises.
In June 2011, Quadrant Capital sold Quick Service Restaurants, which owns the Red Rooster chain, for A$450 million to Archer Capital.
Marketing and promotions
Since 2009, Red Rooster has been a signatory of AQSRII (Australian QSR Initiative for Responsible Advertising and Marketing to Children). It has also taken up a self-regulatory standpoint regarding advertising aimed specifically at children and is a long-standing signatory of the Australian Quick Service Restaurant Industry Initiative for Responsible Advertising and Marketing to Children.
In 2010, Red Rooster was a sponsor of the factory-backed Holden V8 Supercars team, the Holden Racing Team. In 2016, the team returned as a sponsor of V8 Supercars and became the title sponsor of the Sydney Motorsport Park SuperSprint.
In 2011, Red Rooster changed to promoting its restaurants as healthy, fresh and quick.
Following an intensive image upgrade Red Rooster introduced its new brand positioning, "Tender Loving Chicken" in August 2014.
Online ordering
In September 2014, Red Rooster launched its trial delivery service in New South Wales, in Sydney from the Baulkham Hills restaurant, in partnership with Menulog. Delivery service also covers nearby suburbs Castle Hill and Bella Vista in Sydney's North West. As well as delivery to homes, it was announced delivery options to businesses, sporting clubs and local organisations would be available. Red Rooster now delivers from over 220 restaurants across Australia.