Type of site Online shopping Area served India Website www.redpolka.com Founded 2014 | Headquarters Mumbai, India Industry Internet Founder Vishakha Singh | |
Products Women’s Fashion, Home Decor and Kids Clothing | ||
Drab to fab red polka dot dress
Red Polka is an e-commerce company founded in by Vishakha Singh and is based in Mumbai, India. A DOS Interactive Pvt Ltd Venture, Red Polka is an online marketplace operating in products for women’s fashion and lifestyle. The company has its head office in Mumbai, Maharashtra (IN).
Contents
Red polka dot skirt polka dot cotton clothing romance
Overview
Red Polka curates designs in fashion and lifestyle from a variety of brands and designers. It acts as a platform to discover and buy curated designs. On the website, some basic information about the product, the brands and the stories behind them are displayed. The site focuses on bringing sellers closer to the shoppers through content engagement with weekly edited themes.
Origin
The founder of the company, Vishakha Singh, a marketing and brand-management professional, came up with the idea of Red Polka to help women fulfil their need of window shopping. The company was launched in 2015, raised an angel round of about Rs 1.6 crore from a group of five investors. Red Polka was built to help shoppers discover curated designs in lifestyle and home décor and for sellers to break free from the unnecessary clutter. It helps women fulfil their need for window shopping. Red Polka, focusses on fulfilling a woman shopper’s need to discover new and different things. The website underwent a complete facelift in 14th Jan 2016. The new website which incorporated various new features.
Products and Brands
The company launched with 3 brands and now has over 170 registered brands on the website. These may include niche brands, with artisanal, handcrafted designs or designers. Each registered brand has an exclusive page dedicated to showcasing just their products along with a description of the brand. The products range from high end designer clothes to affordable accessories. This variety includes hand crafted, hand painted and embroidered products. The type of products available are, Apparel, Jewellery, Bags, Shoes, Ethnic wear, Kids Clothing, Home decor, Stationery.
Events
Red Polka began to host fashion exhibitions namely, The Red Polka Show on 24 February 2016. While all the events have taken place in Mumbai, they will soon be coming up in other cities like Chennai, Pune, Bangalore and Delhi. Red Polka also showcases 2-3 brands at the Red Polka Shelf every month for a week in order to provide customers the touch and feel experience.