Supriya Ghosh (Editor)

Red Africa

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RED is a Nigerian media company with interests in Public Relations, Communication, Media Production and Human Development, with a focus on youth founded in XYZ. Its founders, Chude Jideonwo and Adebola Williams - who were awarded the ‘’Young Business Leader of the year by All Africa Business Leaders Awards in 2014. Chude and Adebola met on the set of Inside Out with Agatha Amata. RMA owns the popular brands YNaija, The Future Africa Awards & Summit and StateCraft and has worked with companies like: GTB, British Council, Facebook, Nigerian Breweries, Union Bank, Etisalat, Malta Guinness, Coca-Cola amongst several others.

Contents

Divisions

The RED Group has three divisions: PR/Communications, Content and Development.

Red Media Africa (RMA)

Red Media Africa (RMA) is the Group’s PR/Communications Agency set up to reach, influence and inspire the largest number of African youths at any time. Over the last 10years, RMA has proven to be the go-to agency for campaigns that engages, convinces and converts customers/audiences through the use of inspiration and endless networks across the 36 states in Nigeria, and 26 countries in Africa. It has generated exceptional results for clients spanning: Corporate, Government, Religious organizations and individuals.

StateCraft

Its governance communication company, StateCraft Inc was the official communications agency for Nigeria’s president, Muhammadu Buhari during the 2015 elections - a campaign that uprooted a 16year-old monopoly and brought an opposition party into power at the presidency for the first time since Nigeria’s return to democracy in 1999. Deploying over 3,000 volunteers and reaching over 77 million, the digitally driven campaign communication created a new paradigm by building a media-driven national movement, that is now being replicated across West Africa.

Content

Its content arm includes the TV shows- Rubbin’ Minds (Nigeria’s No 1 talk show for young people airing on Channels TV), eXploring! (ONTV); the online magazines: YNaija.com (the internet newspaper for young Nigerians), The SeptemberStandard.com and TechAfri.ca.

Its events include The Black Ball, and The RED Summit. All these arms are focused on telling inspired stories to African audiences.

The Future Project

The development arm has The Future Project (a social enterprise set up with a strong commitment to human and capital development especially in Africa) which houses two arms; The Future Awards Africa (TFAA) and The Future Enterprise Support Scheme (TFESS).

TFAA is an award program designed to celebrate young people between the ages of 18 and 31, who have made outstanding achievement in the year under consideration. Forbes has described the Awards as the “Most important awards for outstanding young Africans.”

TFESS is a series of seminars, workshops and conferences that helps young professionals, graduates and undergraduate increase their knowledge level and capacity. Code2Earn, Aiki Nigeria (an employability portal created in conjunction with Microsoft), Intern4Jobs, Startups4Africa are some of these trainings.

Social entrepreneurship

As a media group, RED has funded businesses, trained and built the capacity of students, entrepreneurs and young professionals; supported charities, scaled the work of community development and non-governmental organisations, worked with governments to ensure impact, and reached mass audiences through every expression of the media – all focused on young Africans.

Advocacy

In 2014, RED championed a global campaign to pool 1 million young Africans to act against Ebola in Liberia, Sierra Leone and Guinea. The #StopEbola campaign was led by African Industrialist: Ashish Thakkar and Africa’s leading creative icons – Genevieve Nnaji, Omotola Jalade-Ekeinde and Paris-based Aṣa.

The campaign was designed to support the World Health Organization in the fight against Ebola by encouraging people to post updates on Social Media and by donating at least $25 to the portal: www.stopebola.com. The funds were channelled directly to the United Nations Ebola Response Fund. RED's campaign which had a direct social reach of 3,193,088 and over 25 million young Africans. An E-Collective of 100 of Africa’s respected youth leaders and celebrities were assembled to headline the #StopEbola campaign using their personal pages on Twitter, Instagram and Facebook.

People

It is run by young people under the age of 35: Isime Esene running its online business, Bukonla Adebakin running its development subsidiary, Sola Obagbemi (formerly Odetola) running its communication business, Seun Oluyemi running its TV business and Remi Ogunkayo leading strategy for the group.

The RED Group has reached over 150million people annually in 16 countries through its various programs, campaigns and initiatives over the past decade.

Headquarters

Its Corporate Headquarters is located in Lagos.

References

Red Africa Wikipedia