Type Subsidiary Key people Didier Fleury Revenue €10.4 billion (2006) Headquarters Mönchengladbach, Germany Founded 1992, Germany | Industry Retail Products Hypermarkets Number of employees ~140,000 (2007) CEO Didier Fleury (Aug 2012–) Parent organization METRO AG | |
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Real (stylized real,-) is a European hypermarket, member of the German trade and retail giant Metro AG. It was formed in 1992, from the merger of chains divi, Basar, Continent, Esbella and real-kauf.
Contents
History
In 2006, Metro acquired Wal-Mart's 85 stores in Germany and bought 26 Géant hypermarkets in Poland from the French retail group Groupe Casino. All stores were rebranded as real,-. In November 2012, it was confirmed that Auchan will take over 91 of the Real hypermarkets in Poland, Romania, Russia and Ukraine for 1.1 billion Euro.
Products
As well as food, real,- also offers a wide range assortment of household goods, electrical appliances, books, media, textiles and footwear, sports goods and stationery. In addition to branded products several own-brands are offered including discount label TiP (Toll im Preis=Great Price), mid-price real Quality, premium brand realSelection, real Bio organic products and Watson consumer electronics.
Operations
In addition, the hypermarket used to have stores in Poland, Russia and Ukraine.