| Public (subsidiary)|
8 April 2016
| Car rental|
| Steve Banfield
(Chief Executive Officer)|
ReachNow is a carsharing service operated by BMW Group in Seattle, Washington, Portland, Oregon and Brooklyn, New York. It uses a mobile app for car reservations and operates a fleet of over 1,000 vehicles. It is one of three car sharing services in the city of Seattle, competing with car2go and Zipcar. ReachNow is similar to another BMW Group service DriveNow, but is focused on North American cities starting with Seattle.
It launched in April 2016 with 370 vehicles. In May 2016, Steve Banfield was named Chief Executive Officer and the company declared that they had reached 13,000 registered members; Car2Go, the main competitor to ReachNow in Seattle, stated they had 77,000 members at the time.
In December, ReachNow announced that it would add 180 cars to its fleet in Seattle, bringing the total to 700, and lowered its minimum age requirement to 18 years old. The company is also expanding its operations to include four new Mobility Services: Reserve, Share, Fleet Solutions and rideshare service, ReachNow Ride to compete with Uber and Lyft.
ReachNow initially launched in April 2016 serving a limited area of the city of Seattle, but expanded several times to eventually encompass the entire city by December. ReachNow also expanded to serve the Seattle–Tacoma International Airport in August 2016.
ReachNow expanded to Portland, Oregon on September 19, 2016, and parts of Brooklyn, New York in November. Service in Brooklyn was suspended due to maintenance issues.
ReachNow has a fleet of 700 vehicles in Seattle, 360 in Portland and 260 in Brooklyn. Models include the BMW 328xi and BMW 330xi sedan, the electric i3, the Mini Cooper (in both 2-door and 4-door configurations), and the Mini Clubman. In December, ReachNow added BMW X1s to its fleet.