The Ras Al Khaimah Tourism Development Authority (RAK TDA) was established in May 2011 under the Government of Ras Al Khaimah. Its purpose is to develop and promote the emirate's tourism offering and infrastructure, both domestically and abroad.
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Mission
In order to achieve target growth of one million visitors by the end of 2018, the authority aims establish Ras Al Khaimah as a compelling destination for leisure and business travel, create sustainable investment opportunities and enhance the quality of life for its residents. In order to achieve its goals, RAK TDA has a government mandate to license, regulate and monitor the emirate's tourism and hospitality industry.
Activities
RAKTDA promotes the emirate’s tourism products and services through a wide range of activities, including research and analysis of current tourism trends and future projects; representation of the destination at travel shows; educating travel professionals on Ras Al Khaimah’s attractions through workshops, roadshows and training programmes; coordinating and implementing joint initiatives and co-marketing opportunities with industry partners; branding and marketing strategies to encourage tourism and investment into the emirate; media and consumer campaigns and promotions; and hosting sporting, cultural, trade and CSR events.
Chief Executive
Haitham Mattar is the current CEO of RAKTDA.