Type Juice Introduced 1982 | Country of origin Dammam, Saudi Arabia Related products | |
Manufacturer Aujan Coca-Cola Beverages Company (ACCBC) Variants Rani Fruit Drink
Rani Float
Rani Refresh | ||
Rani is a brand of fruit-based beverages manufactured by Aujan Coca-Cola Beverages Company (ACCBC). It is primarily sold in the Middle East.
Contents
History
Aujan Industries established its first beverage manufacturing plant in Dammam, Saudi Arabia in 1979. The company introduced Rani Orange Float in 1982. The beverage was inspired by a mandarin drink that Aujan Industries Chairman Adel Aujan had tasted during a trip to Japan. Rani was Aujan's first homegrown beverage brand. Rani accounted for 84% of Aujan's sales in 2011.
Rani has experienced tremendous growth and it is sold in many countries like UAE, Egypt, KSA, Algeria, Pakistan, Sri Lanka and others.
Branding of Rani
Rani was part of Aujan Industries from 1982 to 2012. On 2012, The Coca-Cola Company and the Aujan Industries made a partnership which resulted in the formation of ACCBC (Aujan Coca-Cola Beverages Company). Rani is also part of Unilever Brands.
Manufacturing of Rani
Rani is a fruit juice drink. There are three kinds of rani that are:
Rani Float uses real fruit pieces,also known as 'Chunks'. Rani Juice has Vitamin C and other things like protein and calcium. Rani is currently available in cans, glass bottles, pet bottles and fiber brick.
Flavours
There are three types of Rani's with different flavours.
Rani Float flavours
Rani Fruit Drink flavours
Rani Refresh flavours
There is also an pulpy version of Rani sold in Pakistan "Rani Pulpy" which replaced pulpy version of Minute Maid. It is sold in two flavours that are: