Name Randall Rothenberg | Education Princeton University | |
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Jp maheu twitter randall rothenberg iab on frequency reach iab digital video marketplace
Randall Rothenberg is the president and CEO of the Interactive Advertising Bureau, the trade association for interactive marketing in the U.S.
Contents
- Jp maheu twitter randall rothenberg iab on frequency reach iab digital video marketplace
- Straight talk from iab s randall rothenberg iab annual leadership meeting 2013
- References
He received an undergraduate degree in classics from Princeton University.
Before joining the IAB in 2007, he was the Senior Director of Intellectual Capital of Booz Allen Hamilton, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published for senior business executives by Booz Allen. He has also served as the firm’s CMO.
Prior to Booz Allen, Randall spent six years at The New York Times, as the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age.