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Rama Bijapurkar

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Nationality  Indian
Website  Official site
Alma mater  IIM Ahmedabad
Name  Rama Bijapurkar
Occupation  Management consultant
Role  Author
Religion  Hindu

Rama Bijapurkar Rama Bijapurkar JungleKeyin Image
Spouse  Ashok Bijapurkar (m. ?–2015)
Education  Indian Institute of Management Ahmedabad
Books  We are Like that Only: Und, A Never‑Before World: Tr, Winning in the Indian Market: U, Customer in the Boardroo
Similar People  Vinita Bali, Renuka Ramnath, C K Prahalad, Shikha Sharma

Ms rama bijapurkar thought leader strategist best selling author at clo summit india

Rama Bijapurkar is an Indian management and market research consultant. She is considered one of the leading consultants on market strategy and consumer behaviour in India. She authored some popular business related books.


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Life and career

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Rama Bijapurkar is a graduate of IIM Ahmedabad.

Rama Bijapurkar is one of India's most respected thought leaders on market strategy and consumer related issues in India. She is also a keen commentator on social and cultural changes in the evolving liberalizing India. She has her own market strategy consulting practice and works with an impressive list of Indian and global companies, guiding the development of their business-market strategies. She describes her mission as bringing "market focus to business strategy".

Rama serves as an independent director on the boards of RBL Bank, CRISIL, Axis Bank, Godrej Consumer Products, Give Foundation (a not-for-profit company) and Mahindra Holidays & Resorts India Ltd. She served on the Infosys board from March, 2001, until she resigned in 2010. When she resigned, Rama was the only woman on the board.

An alumnus of the Indian Institute of Management, Ahmedabad, Rama continues to be involved with her alma mater where she is a Visiting Faculty and also serves on the Board of Governors.

Rama's work experience has been in market research and strategy consulting and includes leadership positions with McKinsey & Company, MARG (now AC Nielsen India), and full-time consulting with Hindustan Lever (now Hindustan Unilever India).

Her new book We are like that only: Understanding the Logic of Consumer India, (The Indian edition, Penguin) has been well received and very favourably reviewed. The international edition is called "Winning in the Indian Market - Understanding the Transformation of Consumer India", (John Wiley & Sons).


  • We now have three Indias—India I is lucky; India II serves India I; and India III is unlucky.
  • References

    Rama Bijapurkar Wikipedia

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