Rajé Shwari

Early years

Brought up just outside Philadelphia, Pennsylvania, Rajé’s first generation born upbringing provided her with a unique blend of cross cultural experiences that created the intriguingly hybrid talent that she is today. Growing up in a traditional Indian household, immersed in a vibrant cultural atmosphere, as well as being deep rooted in her parents classical music practice at home, Rajé embraced her Hindi & Gujarati tongue through Bollywood movies and Navratri Garba festivals, while managing to live the life of a typical American teenager. Coming of age during her school years while surveying the ever-changing pop culture landscape, she began identifying her affinity for hip hop music in particular. She credits what she calls her “very strict and old fashioned” parents, who gave her the limited freedom of “buying records and going to rock concerts” as long as she got good grades, as the reason her initial love of music as just a loyal fan turned into her life’s true passion.

Rajé's father took the reward system “trade off” of her successful academic efforts for furthering her musical pursuits to the next level when he started booking studio time whenever she came home with a favorable report card. Though music remained a side hobby, it was during her college years when Rajé got word of her first record deal offer overseas, and with her parents blessing, she dropped her studies to pursue her music professionally.

As the daughter of immigrants pursuing a new life in the land of opportunity, Rajé began to understand that her own family’s support of her dream and her unconventional career choice in the music industry was truly a modern-day version of the “American Dream” and likely to inspire millions of other young ethnic people born outside of their respective homelands, living the same experience here in the U.S., also trying to establish their own identities and find common ground between a traditional and modern world. It was then, Rajé says, her “aha” moment came, suddenly realizing the greater mission at hand and her new found responsibility to represent her cultural background and to, subsequently, use the story of her life to inspire others to honor their own “roots” and cultural history.

Music career

Coming up through the coveted ranks of the illustrious American hip hop music scene, Rajé managed to bring her Indian flavor to a string of hit releases for many of hip hop’s biggest stars, and by 2005, in less than a 2-year span, suddenly mainstream radio listeners found themselves hypnotized by her sultry Hindi refrains time and again. Raje was titled "Timberland's Protege" and was featured on his hit single Indian Flute. Later Rajé was given the chance to work with Jay Z on his single The Bounce which was a 9/11 Tribute.

1999-2002: UK Dance Music Years

Exploring South Asian UK Scene.

Worship You - ZYX/Sony Single Deal

Queer As Folk

The L Word

2002-2006: Hip Hop Years

Signed to Timberland/Beatclub

Hip Hop Records made

Deal shopping/Pharrell

Powermix DJ Summit

Rajé walks away from Timberland Camp

2011-2014: Entrepreneur/Artist Becomes CEO

Atlanta/Philly

Established Hidden Jewel Records

Established BollyHood Records

BollyHood

In the years to follow, Rajé's cult fan base tracked her underground career as she continued to further appear as the featured artist with more of Hip Hop’s elite such as 50 Cent, Petey Pablo, Beenie Man & Missy Elliott before making the bold decision to venture out of what was then her third contract, and start her own production company. Rajé refers to that period in her life as the time she had to take to experiment musically, get more innovative with her creativity, but most importantly, gain the confidence to build herself a “home” where she could develop a brand new musical style, sound and genre all her own, eventually aspiring to groom other artists in the future to come through the gateway in which she might be able to share the spotlight - this home becoming the birthplace of her vision, her sound, her passion that she would go on to brand and trademark as “BollyHood”. Rajé coined the term "BollyHood" to help explain the mash up between Hip Hop and Bollywood that she so artfully crafted. Although many artists and producers, including Timbaland himself, tried to create their own BollyHood sound, Rajé's unique sound was never quite replicated well enough to reach the same level of promising success Rajé experienced so early in her career. With the stage being set for her to bring full circle what is likely to become a musical revolution in the making, the confident Founder and CEO of BollyHood Records states her current mission at hand is to take what was her original formula to the next level and introduce the world to an even more undeniable commercial fusion.

Awards and achievements