Branding Radio Cardiff 98.7FM Class Community | Format Community radio | |
Broadcast area Cardiff, Vale of Glamorgan Slogan The Sound of the Capital City Affiliations Community Media Association | ||
Radio Cardiff (98.7 FM) is a community radio station serving Cardiff, the capital city of Wales. It broadcasts on a terrestrial frequency of 98.7 FM and streams online via TuneIn. Since October 2016 Radio Cardiff also transmits through an app for smartphones and tablets which is free to download.
Contents
The station launched on 31 October 2007, and has established a unique role in the life of Cardiff. It is the only community radio station in the City, and has a specific remit to broadcast music and features of interest to the Welsh Capital’s diverse population. It delivers programming intended to heighten cultural awareness and to spread information that is relevant to its target communities, and to offer listeners a wide variety of shows that demonstrate the station's commitment to provide a distinctive alternative to commercial and mainstream BBC output. Over 65 volunteers are regularly involved in creating content for the station, providing distinctive community-oriented programming which has an estimated weekly reach of 26,365.
Radio Cardiff's schedule is a mix of music shows blending Soul, Reggae, Jazz, Blues and other genres that reflect the City's diverse multi-cultural population; together with Cardiff news and community interest programmes on topics such as local history, mental health & wellbeing; cultural identity, women's issues; arts, science and community sports.
The station's mission statement is “to deliver a diverse range of music with shows that break the mould of traditional radio”.
Programming
The station showcases the rich cultural diversity of Cardiff, and provides training opportunities for members of its target audience. It broadcasts content that is popular and relevant to a local and specific audience which can often be overlooked, and it plays music that reflects the multi-cultural heritage of the City, which has one of the longest established BME communities in the UK. The cultural heritage of these communities is reflected in its station music policy, which includes:
As well as a wide variety of music, it produces talk-based shows cover a variety of different topics including:
News Service
Hourly national updates as well as weekday sports, business and entertainment updates are provided by Radio News Hub. Radio Cardiff’s news team present local news & weather bulletins Monday to Saturday mornings and world news updates on Sundays. Weekday afternoon local updates are provided by the Xpress Radio news team at Cardiff University.
Governance
The operating licence for Radio Cardiff is held by Voluntary Community Service (Cymru) Limited (VCS) – a social action organisation established in Cardiff in 1964 and is regulated by OFCOM. VCS Cymru is a registered charity (Charity No, 1066371); and a company limited by guarantee.
Radio Cardiff is steered by a management committee which acts as a sub-group to the VCS Board. The management committee is made up of local people and broadcasters. VCS is a member of the Community Media Association