Area served Global Founded April 2007 | Headquarters London, United Kingdom | |
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Industry Advertising, Music Video, Animation, Interactive, Design, Fashion, Key people Managing Director:
Caroline Bottomley Profiles | ||
How does radar music videos work
Radar Music Videos is a music video commissioning company based at RAK Studios in London. The network comprises more than 10,000 music video directors worldwide. The service enables labels, artists and managers to commission music videos from new director talent.
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Radar was founded by Caroline Bottomley 2007 as The Radar Festival, a music video festival held at London’s Apple store. In 2008 the festival played at seven Apple stores worldwide, as well as London’s Institute of Contemporary Arts. It subsequently moved online to become a music video commissioning service.
Artists that have had music videos made through the service include Alt-J and Jessie J.
Radar has also been notably used by dance music producers and labels, including Tiesto, Spinnin' Records and Ultramusic, alongside major labels such as Island Records and Universal Records.
Directors that have significantly progressed their career using the service include Emile Rafael, Ellis Bahl and Tom Stoddart.
Caroline Bottomley also speaks at conferences about the nature and state of the music industry. In 2013 she chaired the Music4.5 conference 'The Rise of The Video'.
On October 27th 2015, Radar Music Video announced a brand new partnership with boutique digital marketing and creative services company, Sneak Attack Media.
New from radar music videos january vol 1
Awards
Radar won the Music 4.5 2011 tech startup competition, and was awarded for excellence in music technology at the 2012 Lovie Awards.
Videos commissioned through Radar have been nominated for UK Music Video Awards, including videos by The Candle Thieves and ArtOfficial. Alt-J won 2012 'Best Alternative Video' for 'Breezeblocks'.