Industry Online Advertising Founded 2012 | Website www.rtbhouse.com Type of business Private | |
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Key people Robert Dyczkowski (CEO), Bartłomiej Romański (CTO), Daniel Surmacz (COO), Paweł Chodaczek (co-founder) Number of employees over 200 (December 2016) | ||
Personalized retargeting by rtb house marketers choice
RTB House is a technology company that delivers solutions for personalized display advertising. It is headquartered in Warsaw, Poland and operates on over 40 markets.
Contents
- Personalized retargeting by rtb house marketers choice
- Rtb house christmas party 2016
- Founders and financing
- History
- Payment models
- Official website
- References
RTB House develops in-house digital advertising technologies with Real-Time Bidding (RTB) models:
- a display advertising technique in the field of Personalized Retargeting, which delivers digital ads selected basing on users’ online shopping history and preferences;
The firm cooperates with a number of ad space suppliers in order to build its reach. Among them are Google Doubleclick, Yahoo! Right Media, AppNexus and other networks.
Rtb house christmas party 2016
Founders and financing
RTB House founders: Paweł Chodaczek, Robert Dyczkowski, Bartłomiej Romański and Daniel Surmacz, used their own financial resources for the initial funding.
History
The firm was founded in 2012 in Warsaw, Poland. Back then, RTB House created a retargeting tool, which identifies a group of web users, tracks their online shopping behavior via browser cookies, and eventually displays a personalized ad message to the user.
Western Europe
RTB House made initial steps within their domestic market of Poland and after that started operations in rest of Europe. In December 2012, RTB House entered Italy, Portugal, Spain and at the beginning of 2013 the Netherlands. A month later, the firm was running campaigns in Germany. From April until October 2013, it began serving clients from Sweden, France, Denmark, Switzerland, Austria, Norway, Finland, Belgium and Greece. At the beginning of 2014, the company launched its operations in the United Kingdom and Ireland.
Central and Eastern Europe
In March 2013, RTB House acquired clients in the first CEE market – Bulgaria. In April 2013, the company launched its operations in Romania and Hungary, one month later in Turkey and Slovakia. Then, in June 2013 RTB House served initial campaigns in Russia and the Czech Republic. July 2013 brought new campaigns in Ukraine and Croatia, September in Serbia and Kazakhstan. End of 2013 saw the firm start cooperation with Belarusian and Slovenian clients, while in February 2014 campaigns in Kyrgyzstan and Azerbaijan were launched.
Asia and Pacific
In October 2015 RTB House decided to extend its international operations to advertisers in Indonesia, Malaysia, Thailand and Taiwan and claimed that Asia-Pacific region is one of the key directions when it comes to the company further international activities. In November 2016 the company has opened Singapore – its first subsidiary and fifth market in the region.
Latin America
In January 2016 the three-year old European company RTB House launched activities in the Latin America region: Brazil, Argentina, Chile and Mexico.
Solution development
In 2016 the company announced a new model relies on deep learning (currently the most promising subfield of AI-oriented research to craft digital features that recognize the attitude, intention and intent of internet users. It allows for accurate estimation of the conversion probability, which in turn makes personalized retargeting more efficient. The model uses mathematical functions inspired by the neurons in our brains. The general idea and results of RTB House deep learning approach were first time presented during an online advertising workshop, part of The 33rd International Conference on Machine Learning (ICML 2016) in New York City.
Payment models
RTB House, in its advertising campaigns, utilizes payment models typical for online marketing. Within the CPC (Cost Per Click) model, the client will pay for clicks on the advertising creative. When using CPA (Cost Per Action) the base cost will either be a fixed amount paid for a specified action, or a percentage of sale (CPS, Cost Per Sale). Hybrid models, e.g. combining CPC and CPS, are also available.