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RPA (Rubin Postaer and Associates)

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Website
  
www.rpa.com

Number of employees
  
500

Founded
  
October 1986

Type of business
  
Private

RPA (Rubin Postaer and Associates) httpsuploadwikimediaorgwikipediaen772Rpa

Key people
  
Gerry Rubin, Larry Postaer

Headquarters
  
Santa Monica, California, United States

Founders
  
Gerry Rubin, Larry Postaer

Profiles

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RPA is an American advertising and marketing agency headquartered in Santa Monica, California. It was founded in 1986 by Gerry Rubin and Larry Postaer and currently employs approximately 500 associates. RPA has regional offices in Portland, Denver, Dallas, Chicago, Atlanta, Boston and Moorestown.

Contents

Services include broadcast and print creative development, TV, print and radio planning and buying, Web development and interactive marketing, e-mail and mobile marketing, search marketing, strategic planning and research, DRTV, collateral development, sales training and event marketing.

RPA billed in excess of $1 billion in 2007. RPA ranked fifth in revenue among U.S. independent advertising agencies in 2006, at $105.2 million (up 5.7% from 2005).

Recent awards and recognitions

  • 2009 Belding Sweepstakes Award, Honda Civic Musical road
  • 2009 Belding Bowl Awards, Acura MDX “Motion” commercial, Honda Fit Integrated Campaign, Honda Civic Musical road
  • 2008 "Gold" IAB MIXX Awards, Honda Certified Used Cars Custom Search Program, Honda Civic Tour: Panic at the Disco widget
  • 2007 Bronze Jay Chiat Planning Award
  • 2006 OMMA Creative Agency of the Year
  • 2006 Webby award Honoree
  • 2006 Google Marketing Machine (Agency of the Quarter/ Q4, 2005)
  • 2006 Yahoo! SearchLight Award
  • 2006 Yahoo! Big Idea Purple Chair
  • 2006 “Best in Show” IAB/Adweek (MIXX) Awards
  • 2006 “Gold” IAB/Adweek (MIXX) Awards
  • 2006 Creative Media Awards- Television
  • 2006 Creative Media Award- Search Marketing

    • Notable campaigns

  • Bugle Boy Jeans- TV Commercial that introduced the question: “Are those Bugle Boy Jeans you’re wearing?”
  • Honda Accord- An Accord hangs in a gallery like a painting.
  • Honda Odyssey- Launch campaign featuring pop artist Keith Haring
  • Vh1- Go Behind The Music TV and Internet campaign featuring Mick Jagger, Keith Richards, Mariah Carey, Pete Townshend and John Mellencamp.
  • Honda Odyssey- Commercials featuring the William Wegman Weimeraner dogs.
  • Honda Odyssey- Family lawyers argue over interior features in this spoof directed by the Coen Brothers, Joel and Ethan.
  • Honda- People who look like their Honda vehicles are showcased.
  • ampm convenience stores - Campaign centered around the slogan, “Too Much Good Stuff.”
  • Honda Element and Friends- Honda Element traits are likened to unusual animals.
  • Honda Element and Friends- Gil the Crab tries to save his job through mySpace.
  • Honda Civic Tour- Google Gadget featuring Fall Out Boy for 2007 Honda Civic Tour.

    • References

    RPA (Rubin Postaer and Associates) Wikipedia
    (Text) CC BY-SA


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