Type Bicycle Producer Genre high-quality bicycles Key people ROSE Bikes Founded 1907 | Industry Bicycle Number of locations 2 Founder Heinrich Rose | |
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Headquarters Bocholt, Germany, Germany | ||
ROSE is a high-quality producer of bicycles and equipment from Germany.
Contents
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History
At the beginning of the 20th century, in the year 1907, Heinrich Rose founded the first bicycle shop in the Westphalian city of Bocholt. In 1932, Heinrich Rose, Jr., took over the management and opened the smallest bicycle shop in the city, consisting of only 30 square metres. To get affluent clientele the shop applied the slogan “The price is cheapest in the smallest shop.” During winter most of ROSEs business consisted of selling Dürkopp sewing machines. In 1970, Heinrich’s sons Erwin und Walter took over the management of ROSE.
In 1982, the first printed catalogue was published in black and white with 64 pages and a print run of 4,000 copies. In the 1990s, ROSE’s mail order business grew at a rapid pace and the company soon outgrew its city-centre building. The company moved into its new premises at Schersweide 4, which offered 3,800m² of space for storage, commissioning and the shipping of parcels, for bike assembly, administration and catalogue production. The mail order business employed 55 staff, while a further 20 staff worked in the shop. After 2000 ROSE opened the “biketown” in Bocholt with over 6,000 m² and set a new benchmark.
Today ROSE Bikes has 227 employees and a turnover of 60 million euros. Since 2014 there is also a “BIKETOWN” with 300 square metres in Munich, which was honored with the “Stores of the year Award” by the German trade union.
Sponsoring
ROSE sponsors the following riders and teams: