Suvarna Garge (Editor)

Quirk Box

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Industry
  
Fashion and Lifetsyle

Headquarters
  
Pune, India

Founded
  
2011

Area served
  
Worldwide

Quirk Box

Founders
  
Jayesh Sachdev and Rixi Bhatia

Products
  
Quirk Box Gold Quirk Box High Street Lifestyle Accessories

Quirk Box is a Fashion and Lifestyle label with the soul of Art. Founded by award winning creative entrepreneurs Jayesh Sachdev and Rixi Bhatia with a concept of bringing Art to the niche masses. Quirk box was founded on the principle of being a functional & original Art label, using Fashion as a medium to showcase the art to a broad demographic worldwide. Original Art is the hallmark of the label; that, in addition to rich colour, graphic art and playful sophistication define the brands essence.

Contents

Brand

Quirk Box is an award winning Fashion and Lifestyle Brand known for its original art, effortless style and playful sophistication. Primarily a High Street Art Fashion Label, Quirk Box launched “QuirkBox Gold” it’s premium Art Fashion Label as it debuted at the Lakme Fashion Week in 2013. It is listed under the Established Designers Category at the Lakme Fashion Week.

Jayesh Sachdev

Jayesh Sachdev is a Visual Artist, and Creative Entrepreneur. He is the Founder/Creative Director of Emblem a contemporary Art & Design studio. Jayesh holds the National Record for having painted India’s largest concept artwork, he continues to practice as an Artist, exhibiting through New York to Bombay. Jayesh graduated with a Degree in Visual Communication at Lasalle College of the Arts, Singapore.

Rixi Bhatia

Rixi Bhatia is an innovative entrepreneur, an edgy designer and an art enthusiast. Shortly after Rixi graduated from National Institute of Fashion Technology, Mumbai, she launched her fashion label Half Full. As a designer she is intrigued by the nature of material, reason for design & history of craft. In 2008, Rixi co-founded Attic, an Award Winning Fashion and Lifestyle Store in Mumbai.

Products

Quirk Box is an amalgamation of art & fashion. Its products are differentiated under two broad categories: A High Street Art Fashion Label under the umbrella of Quirk Box and its premium fashion label, QuirkBox Gold.

Quirk Box Gold

In 2013 Quirk Box ventured into its Premium segment with the Quirk Box Gold collection introduced at the Lakme Fashion Week AW13. Quirk Box Gold Collection delivers premium fashion in luxe fabrics, styling, and finesse and is a further representation of the brands artistic streak.

The Shows

At Lakme Fashion Week Quirk Box debuted with its Quirk Box Gold Collection.The various collections showcased are-

  • Toy Factory(Autumn Winter'13),
  • Quirk E-Sultanate(Spring Summer'14),
  • The Bombay Balloon(Autumn Winter'14),
  • Wanderlust(Spring Summer'15),
  • Love Story(Autumn Winter'15)
  • This is not Fashion(Spring Summer'16)
  • Awards and Honours

    Quirk Box is a multi award winning brand. In 2014 it was a Runner Up at the Vogue India Fashion Award. In 2105 it won the Grazia Young India Fashion Award for the Best Urban Wear Label.

    References

    Quirk Box Wikipedia