Type Limited company Founded 29 November 2010 | Website qriously.com | |
Industry Market research and public opinion polling Headquarters One New Change, London, United Kingdom Founders Christopher Kahler, Abraham Müller, Gerald Müller | ||
Qriously chris kahler interview at sektor5 coworking spaces wien
Qriously is a London-based ad-tech company. According to Bloomberg, Qriously "provides an online service for measuring location-based public sentiments in real-time". The company's business model is based around developing advertisements within mobile apps which display questions for users to answer. The responses are used to tailor other advertisements.
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Idcee 2011 official interview with christopher kahler co foudner qriously
History
Qriously was co-founded by Austrians Christopher Kahler (CEO), Gerald Müller and Abraham Müller. The founders were working in China in 2007, where they created Urbian, a location-based mobile business that prefigured Foursquare. Two venture capital funding rounds ran out in 2010, so they focused on building Android apps that could be profitable, and this grew into asking mobile users simple targeted questions.
They returned to Austria in 2010, and raised $1.6 million in venture capital from Accel Partners, based on setting up the company up in London.
As of June 2015, Qriously had raised $5.1 million, and had 19 employees. Its Series A round was led by Spark Capital, and its previous backer Accel also participated.
Qriously are headquartered in London, with further offices in Los Angeles and Paris.
Worst name in ad-tech
In 2014, Qriously won Advertising Age's award for the "worst name in ad-tech", after voting in a poll, where it beat Vungle, Nanigans, AdsWizz, and Burt.