Founder Lyn Richards | Founded 1995 | |
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Profiles |
QSR International is a qualitative research software developer based in Melbourne, Australia, with offices in the United Kingdom, the United States and Japan. QSR International is the developer of qualitative data analysis (QDA) software products, NVivo, NVivo Server and XSight. These are designed to help qualitative researchers organize and analyze non-numerical or unstructured data.
Contents
Qualitative research is used to gain insight into people's attitudes, behaviours, value systems, concerns, motivations, aspirations, culture or lifestyles. It is used to inform business decisions, policy formation, communication and research. Focus groups, in-depth interviews, content analysis and semiotics are among the many formal approaches that are used, but qualitative research also involves the analysis of any unstructured material, including customer feedback surveys, reports or media clips.
History
Scale of operation
QSR International is headquartered in Melbourne, Australia and has offices in the United Kingdom, the United States and Japan. The company also has a global network of resellers and trainers.
Products
NVivo is a qualitative data analysis (QDA) software package that was first released in 1999. NVivo allows users to import, sort and analyze data like web pages and social media, audio files, spread sheets, databases, digital photos, documents, PDFs, bibliographical data, rich text and plain text documents. Users can interchange data with applications like Microsoft Excel, Microsoft Word, IBM SPSS Statistics, EndNote, Microsoft OneNote, SurveyMonkey and Evernote. Users can order transcripts of media files from within NVivo 10 for Windows, NVivo 11 Pro for Windows and NVivo 11 Plus for Windows using TranscribeMe in English, Chinese, French, German, Japanese, Portuguese and Spanish. NVivo for Windows also allows users to perform text analysis and create visualizations of their data. The software is certified for use with Microsoft's Windows 7, Windows 8, Windows 8.1 and Windows 10 operating system. NVivo 10 for Windows software is the only qualitative data analysis software to have been verified by Citrix's product verification program, Citrix Ready.
NVivo for Mac was released in June 2014. It can be used to analyze interviews, focus group discussions, web pages, social media data, observations and literature reviews and enables researchers to work with content from documents, PDFs, audio and video.
NVivo for Teams (NVivo Server) is designed to let users analyze and manage NVivo projects centrally so teams can work together in the same project at the same time.
XSight software was released in 2006 and supported until January 2014. It was software for commercial market researchers or those undertaking short term qualitative research projects. NVivo 10 for Windows software offers equivalent functionality, with greater flexibility and enables researchers to work with more data types including PDFs, surveys, images, video, audio, web and social media content.
Evolution of qualitative data analysis software
The first generation of computer-assisted qualitative data analysis (QDA) software emerged in the mid to late 1980s and involved basic word processors and databases with a focus on data management. The programs were designed to help qualitative researchers manage unstructured information like open-ended surveys, focus groups, field notes or interviews.
Second generation QDA software introduced functions for coding text and for manipulating, searching and reporting on the coded text. The approach of employing software tools for qualitative analysis was initially developed in the social sciences arena but is now used in an extensive range of other disciplines.
The third generation of QDA software goes beyond manipulating, searching and reporting on coded text. It assists actual analysis of the data by providing tools to help researchers examine relationships in the data and assist in the development of theories and in testing hypothoses. Some software supports rich text, diagrams and the incorporation of images, movies and other multimedia data. Other programs have tools that enable the exchange of data and analyses between researchers working together collaboratively.