Trading name Purch Group Industry Content marketing CEO Greg Mason Chief revenue officer Mike Kisseberth | Type Private company Key people Greg Mason, CEO President Doug Llewellyn COO Doug Llewellyn | |
Formerly called TechMedia Network, Inc. Predecessor TechMedia Network, Inc. Headquarters Ogden, Utah, United States Founded 2003, Ogden, Utah, United States Founders Jerry Ropelato, Michael Eltzroth Profiles | ||
Purch Group, Inc. formerly known as TechMediaNetworks, Inc. is a online media content group. The company, based in New York City, was founded in 2003 and engages in the online marketing business. The company operates a large number of websites (see List of websites below). In 2014, it rebranded itself as Purch "to better reflect its growing portfolio of brands and products focused on purchasing decisions".
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History
In 2009, Purch, then known as TechMedia Network, Inc. acquired LiveScience, Space.com and Newsarama from Imaginova. Two years later, TechMedia Network, Inc. acquired the print- and online-assets of LAPTOP Magazine (now, exclusively a web publication known as Laptop Mag) from Bedford Communications. In July 2013, the company acquired Bestofmedia Group, publisher of Tom's Hardware, Tom's Guide, Tom's IT Pro and a variety of sister publications across Europe. TechMedia Network, Inc. acquired BuyerZone.com, LLC from Reed Business Information in early 2014, and in doing so, added a lead-generation platform to its portfolio brands.
In April 2014, TechMedia Network, Inc. changed its name to Purch and simultaneously announced an exclusive partnership with Mobile Nations, a portfolio of mobile-focused online communities. In December 2014, Purch announced the acquisition of AnandTech and in March 2015 the company announced the acquisition of mobile shopping app Consumr, which was rebranded that following July as Purchx. Included in the rebrand was the launch of the Purch Marketplace, where shoppers can browse and buy technology products and services online. In September 2015, Purch acquired Active Junky, a loyalty program and online shopping site for outdoor gear. This was followed by the December 2015 acquisition of ShopSaavy, a mobile shopping app.
Purch's most recent round of funding ($135 million) was led by Canso Investment Counsel, a Canadian portfolio manager with extensive digital and media holdings, in June 2015. Purch has received additional funding from ABS Capital Partners, Village Ventures, and Highway 12 Ventures. Purch is headquartered in New York City, where Greg Mason currently serves as CEO.
List of websites
The company owns and operates the following websites: