Punch Club (originally titled VHS Story) is a sporting management simulation developed by Lazy Bear Games and published by tinyBuild Games. In the game, the player manages an upcoming boxer in training and preparation for a series of boxing matches at a local club, while searching for clues of who killed their father. The game was developed as a humorous take on action films of the 1980s and 1990s. The game was released in January 2016 for Microsoft Windows, OS X, iOS, and Android, following a Twitch Plays Pokémon-style event on Twitch. A Nintendo 3DS port of the game was announced in a September 2016 Nintendo Direct for release in January 2017 after some delays. Ports for PlayStation 4 and Xbox One are to be released in March 2017.
The player controls an unnamed boxer whose father, who helped to train him, was murdered. The boxer aims to continue his training and become the best boxer at a local league, while following clues to lead him to who killed his father. The player manages the boxer around the clock through various locations in a city, including his home, the boxing gym, stores, and his work place. Time progresses when the player is involved in any activity, including moving between these locations.
The boxer character has three primary attributes that contribute towards his skill in boxing and how other boxers are compared: strength, agility, and stamina. These attributes start at one but can be increased by performing various activities, such as exercising or going to work. However, performing these activities will wear away at other attributes, including hunger, alertness, and happiness, and if these attributes are too low, some activities may not be available. These lesser attributes can be regained through eating, sleeping, and other events, though the main boxing attributes will slowly degrade with game time. The boxer will gain friends or other associates over the course of the game which will help also lead the character towards resolving the mystery of his father's murder, perform new activities to help raise the primary attributes, or aid in boosting the lesser attributes. Further, many activities require in-game money, which the player earns through performing work or by winning boxing matches. Thus, the player must determine how to balance the character's activities with the limited in-game time to maintain sufficiently high boxing attributes as to advance up in the boxing ranks. The game has a quest system, but many quests are optional. The game has several possible endings, depending on choices players make.
When the player opts to send the character into a fight, or when the character is forced to fight, the game then allows the player to equip the boxer with a limited number of boxing skills that they have learned to that point including punches, kicks, and blocks; these skills can be swapped out between boxing rounds. Opponents will also have a similar set of skills, which the player can examine between rounds. Some skills require the player to have a high enough primary attribute to be used, while the effect of others is based on the value of these attributes. Once the player has selected these skills, the round is executed automatically by the computer during the next round. The moves for each fighter during the round are randomly drawn from those selected. The goal is to reduce the health of the opponent to zero before the boxer's is reduced, or before twenty rounds are completed, in which a decision is made by the game as to who won the match. New skills are gained as the player completes more of the game, making them a more adept fighter.
The game itself is written with numerous references to 80s and 90s fighting movies, including references to the Rocky films, Fight Club, Teenage Mutant Ninja Turtles, and other works.
Punch Club was initially developed by the Russia-based, three-person Lazy Bear Studios under the name VHS Story, which stood for Video Hero Super Story. Sviatoslav Cherkasov, one of the developers, said that their whole team, in 2015, were around thirty years old, and had grown up around Nintendo Entertainment System and Sega Genesis titles, cartoons like Teenage Mutant Ninja Turtles, and action movies of the 80s and 90s distributed at that time on VHS tapes from stars like Arnold Schwarzenegger, Sylvester Stallone, and Jean-Claude Van Damme. As fans of strategy games, they sought to combine these features, coming up with what they considered to be a Street Fighter manager, inspired by the story of the Rocky movies.
For the fighting portion of the game, the studio found that having the player lack direct control of their boxer fit well with their tycoon game. The selection of movies made it similar to the strategy required for collectible card games, giving the player ways to adjust their strategy based on how well their boxer matched with a competitor even during the course of a fight. Further, as the player lacked interaction during the boxing rounds, the player will be able to watch the fight, which they believed was more entertaining. For the larger game, they did not want to have a story-driven title, and made most of the quests optional.
The game entered its alpha release in December 2014, with original plans to release on Microsoft Windows, but with the potential for other platforms due to the cross-platform Unity engine. To help fund the game, the developers looked to spur pre-release sales in addition to other funding sources, and used Steam's Greenlight feature to gauge interest in the game. The Greenlight process in January 2015 successfully approved the game for release on Steam within five days, one of the fastest Greenlit games on the service. At the Electronic Entertainment Expo 2015, TinyBuild Games announced that they would be helping to publish the game, now titled Punch Club, for Windows and mobile platforms.
To release the game, TinyBuild created an event similar to the Twitch Plays Pokémon social gaming events, in which the viewers on their Twitch channel can enter commands to control the game's character, with the mass numbers of viewers often giving conflicting commands to make for humorous events in game. The "Twitch Plays Punch Club" event was started on January 7, 2016, promising viewers that once they completed the game, they would release the title, or otherwise release the title on January 25, 2016 regardless. The viewers of the event successfully completed the game in 36 hours, and as promised, the game was officially released on January 9.
In February 2016, Lazy Bear and TinyBuild announced the game had sold over 250,000 copies across all platforms, with over $2 million in revenue. As a result, they announced plans to release in March 2016 a free expansion, "The Dark Fist", along with improvements to the game, including integration with Twitch to allow players to bet virtual currency on fights which can unlock additional in-game content, and saves that work cross-platform.
tinyBuild's Netherlands studio helped to port the game to the PlayStation 4 and Xbox One, with these set to release on March 31, 2017.
Punch Club currently has a Metacritic aggregate score of 73/100 from 30 reviews.
By March 2016, Alex Nichiporchik of TinyBuild Games who published Punch Club, reported that the game has sold more than 300,000 copies, but also have reported piracy of the title exceeding 1.6 million units. Punch Club was one of the disputed titles in the controversy on the legitimacy of key-reselling by the online store G2A.