Samiksha Jaiswal (Editor)

Prouds

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Industry
  
Retailing

Founder
  
William James Proud

Founded
  
1903 (1903)

Key people
  
William James Proud

Prouds

Headquarters
  
Pitt Street, Sydney, Australia

Area served
  
Sydney Brisbane Melbourne Perth

Prouds The Jewellers (commonly referred to as Prouds) is an Australian jewellery business founded by William James Proud on Pitt Street, Sydney in 1903.

Contents

History

Prouds was founded by William James (Bill) Proud(1871-1931) who had a vision of a jewellery store that sold quality jewellery, watches and giftware that was affordable to all Australians.The company still carries that message to this day. In 1996 Pascoes purchased the then 93-year-old Australian jeweller, saving it from administration.

Today

At the time Prouds had 67 stores, increased to 160 by 2007, and to over 195-200 in 2013. After the acquisition of Farmers, Prouds jewellery kiosks were included in select Farmers stores across New Zealand as store-within-a-store. However, after the purchase of Angus & Coote, it was replaced with Goldmark, and Prouds is no longer marketed in New Zealand. As of 2013, Prouds the Jewellers claims to be Australia's 'largest and most trusted jewellery chain' offering 'best value and quality' and 'the largest selection of quality jewellery in Australia'. Prouds reported annual income of NZ$707.6 million in 2008-2009. In 2012 Prouds was reported as being the largest retailer by market share in Australia's estimated AU$3.8 billion jewellery industry. The same report estimated Prouds revenue as AU$600 million. Prouds has become one of the largest and most trusted jewellery store chain in Australia.

References

Prouds Wikipedia