Type Private Founded 1972 | Industry Tyres and Servicing Number of employees 1,500 | |
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Key people Michael Boxford, Chairman
Duncan Wilkes, CEO Headquarters Winchester, United Kingdom Parent organization Sumitomo Rubber Industries Subsidiaries Walkers Tyre Service Limited Profiles | ||
Micheldever Tyre & Auto Services Limited, trading as Protyre are primarily focused on the fast fitting of motor vehicles, specialising in tyres, brakes, exhausts and batteries. They also cater for MOT testing & servicing and air conditioning. To date, they have accumulated 61 branches across the UK, the latest acquisitions are located in North West (2010) and Swansea (Wales), UK (2011). The Protyre brand spawned from Micheldever Tyre and Auto Services Limited and in 2006 was acquired by venture capitalists, Graphite Capital and Royal Bank of Scotland. It was sold to Sumitomo Rubber Industries in January 2017.
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History
Micheldever Tyre and Auto Services Limited was founded in 1972 by Tony Todd and the original site in Micheldever, Hampshire is now the headquarters for the company. They boast a work force of approximately 1000. Post buy out from Graphite and Royal Bank of Scotland, they have remained profitable and continue to expand. As well as retail, they run a wholesale division, which supplies in excess of 6 million tyres a year to its 2,500 plus wholesale customers. Previous owner Tony Todd, since selling the company in 2006, is ranked =782 in the Times Rich List, 2011.
Advertising
Their most recent slogans are, "More tread for your bread" and "The best service and price, guaranteed".
They now advertise online services for 'same day fitting' at their network of centres as well as the ability to book a timed appointment for MOT & Servicing online.
Ownership
Micheldever Tyre and Auto Services Limited, trading as Protyre was founded by Tony Todd and run by him until 2006. when it was acquired] by Graphite and Royal Bank of Scotland.
In January 2017, Micheldever Tyre Services (MTS) was sold to Sumitomo Rubber Industries for £215 million.