Prosponsive is a trademarked neologism by C. L. Services, Inc, a company working in supply chain logistics and reverse logistics services. In addition to its general meaning of being proactively responsive, the term specifically refers to being proactively responsive when it comes to things like sales for a business as opposed to being simply reactive when the customer calls.
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Etymology
The word prosponsive is a portmanteau of "proactive", in terms of reaching out to something proactively, and "responsive", in the terms of being proactively responsive. The term can also be used to mean to preempt the need for a change.
Usage
The term was coined by Russell Caudell and Jeff Lantz, the co-founders of C. L. Services, Inc, who aspired to provide high end customer satisfaction and proactively solve their problems. They registered the term and branded it. The term has caught on to by others and is used to explain initiatives in a business.
The term refers to the simple fact that, as a business person or a sales person, one should always be the one to initiate calls before the customer expects them to instead of waiting for the customer to call as having to wait and call the person who wants to make the sale would annoy the customer and show him lack of interest on part of the business resulting in loss of good faith. It is noted that once the customer has to call the sales person or the business that wants to sell a product of service, it is already a failure on part of the business that it neglected its obligation to call the customer. A customer would not refer or even buy from such a business which lacks initiative and a proactive approach as lack of proactiveness, to a customer, implies that the same would be the level of the customer service once they make the purchase.