Industry Brand Management Founded 1992 Number of locations 9 | Area served Worldwide Number of employees 350 Type of business Independent | |
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Key people Michael E. Dunn, Chief Executive Officer; David Aaker, Vice Chairman; Andrew Pierce, President, U.S.; Rune Gustafson, President EMEA;
Scott Davis, Chief Growth Officer Headquarters San Francisco, California, United States Founders Ian Chaplin, Scott Galloway Subsidiaries The Material Group, LLC, Altimeter Group Profiles | ||
Prophet is an integrated consulting firm and agency that specializes in working with clients to drive growth through the use of branding, marketing, design, analytics, and innovation. It maintains a headquarters in San Francisco and offices in the United States, Europe, and Asia. The firm has published many books and articles on the topic of branding and marketing. It is best known for the rebranding of Swiss bank UBS; the opening of the Cosmopolitan of Las Vegas, and BP's Beyond Petroleum positioning.
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History
Prophet was founded in 1992 by Scott Galloway and Ian Chaplin, both graduates of the University of California, Berkeley's Haas School of Business.
In 1998, Michael Dunn was named company president. Around the same time, author and consultant David Aaker began working with Prophet. Aaker currently serves as the company's vice chairman. Dunn was named Chief Executive Officer in 2000. He is currently the firm's Chairman and CEO. Prophet's annual revenue has grown to approximately $85 million with over 300 employees worldwide.
Acquisitions
In early 2009, Prophet acquired Richmond, Virginia-based Play, a creativity and innovation company. Prophet acquired Noshokaty, Döring & Thun, a Berlin-based strategic marketing firm in 2011, which brought in clients including Allianz, Deutsche Telekom, General Motors Europe, Deutsche Postbank, Sony, and Volkswagen.
In 2012, Prophet acquired several agencies beginning with (r)evolution, an Atlanta-based branding, marketing, and innovation consultancy. Prophet then acquired the Material Group, a Chicago-based digital design and development studio. Later that year Prophet also acquired Figtree, a brand and design firm with offices in London and Hong Kong.
In 2015, Prophet acquired Altimeter Group, the technology firm founded by Charlene Li. Altimeter will operate under the name Altimeter, a Prophet Company and continue research in digital transformation, social business and governance, customer experience, big data and the Internet of Things.
Locations
Prophet has 9 offices worldwide: