Much like services marketing is the marketing of services or custom-made goods as opposed to finished tangible products, promise marketing is the marketing of a promise related to these services.
Firms that provide intangible services to their customers are not selling features, but relationships. These firms are selling their promise of satisfaction with a good or service that cannot be seen at the time of purchase. They are promising satisfaction without the ability to show their potential customer the result of their work. Promise marketing involves relationship marketing, public relations, advertising, and other methods of communication to help the business differentiate itself from its competition.
It is not necessary to start business one requires capital. One should be committed on winning the confidence of the other party and keep commitments as business standards. This is how Promises Marketing grew up in Kolkata, India, since 1990.