Launched 3 September 2013 Slogan Different | ||
Audience share 0.4 % (November 2013, ) | ||
ProSieben Maxx is a German free-to-air channel which is owned by ProSiebenSat.1. The channel started broadcasting on 3 September 2013 with the movie Captain America: The First Avenger at 8:15 p.m. On 30 July 2013 ProSieben Maxx received a DVB-T broadcasting licence for the region of Munich. On 13 August 2013 the channel started a test program on these frequencies and broadcast some program trailer. It is the sixth channel of ProSiebenSat.1.
Contents
Prime time
The channel principally broadcasts program for male viewers aged between 30 and 59. ProSieben Maxx will increase the number of airing of international series, movies and documentaries. Some series like Episodes, Homeland and House of Cards are shown in the original English-language version with German subtitles. There are no payments needed for the original versions. ProSieben Maxx also broadcasts some movies which are shown mostly on Thursdays. These movies are repeated a few hours later and not in the original version but German-dubbed.
Daytime
On 26 June 2013, ProSieben Maxx announced that it would broadcast programmes for kids and teens during the day. Later in the evening, the channel will broadcast programmes for the channel's actual target group. The CEO of ProSieben Maxx, René Carl, told the German online magazine DWDL.de, that they would cooperate with m4e Entertainment & Mainstream Media to show anime and cartoon series up to eight to nine hours per day.
Availability
In the IPTV network Telekom Entertain the channel is also available in HDTV since 20 September 2013. On 15 October 2013 ProSiebenMaxx started HDTV broadcasting in the network of Unitymedia. The CEO René Carl announced, that the intention is to start a HDTV channel on the HD+ platform. The channel is also available on analogue cable TV.