Type Private Website PrismaStar.com Parent organization Omikron Data Quality GmbH | Area served Europe, United States Founded 2005 | |
Industry Computer software
E-Commerce Headquarters Cambridge, United Kingdom Products Product Specification Data, advanced online buying journeys, behavioural analytics and customer insight. Founders Joshua Tabin, Jonathan Horden CEO | ||
Kelkoo widgets from prismastar example 1 content units
PrismaStar provides tools and services to online retailers that enable consumers to find their perfect product. PrismaStar do this in three ways:
Contents
- Kelkoo widgets from prismastar example 1 content units
- Awards
- Intellectual Property
- Media Coverage
- References
Awards
PrismaStar has won multiple awards for its services, including:
Intellectual Property
PrismaStar owns several patents and pending patents for its technology. One such patent relates to Persistent Relative Positioning, a process that enables interdependent sliders to be used for balancing the relative importance of a product's attributes to the shopper's decision.
Media Coverage
In an entry into his FriendFeed on 11 July 2009, prominent American blogger, author and former Microsoft employee Robert Scoble reported that "the one search company most likely to get purchased by Microsoft to crush Google that I saw in Cambridge UK? PrismaStar", expanding that, "because they offer a new way of searching things that really rocks. I can't explain it in text." Continuing his positive coverage of PrismaStar, Robert Scoble posted a video interview -- "Refined searches equal more sales"—with PrismaStar CEO Josh Tabin to his popular technology blog Building43, where Josh Tabin demonstrates the power and innovation of PrismaStar's patented AnswerOil technology; with Scoble's summary commenting that "AnswerOil offers buyers and sellers what both are looking for: better results."
Tabin has subsequently made numerous media appearances in which he talks about PrismaStar and its technology. Examples include a Digital Imaging Marketing Association podcast, a Joshua Tabin interview with Ernst-Jan Pfauth in The Next Web blog as part of a series of interviews with Internet start-ups, and another interview with Tabin from the Internet World trade show in Earl's Court, London, in 2008. Czechidea.com carried an interview with Tabin in 2007 discussing PrismaStar and the pros and cons of starting a business in the Czech Republic. The same blog also ran a February 2009 article about the launch of AnswerOil with Czech online retailer, Mall.cz.