Prime Blue is a brand of Pure Malt (vatted) "Scotch Whisky", distilled and bottled in Scotland by Morrison Bowmore Distillers Ltd, which is owned by the Japanese Suntory Group. Currently the brand is prominent in Asia Pacific and can also be found in select outlets in the UK.
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The Origin of the Prime Blue Brand
The color blue has had associations with nobility and royalty for thousands of years. The name Prime Blue was chosen to reflect both a sophistication in the whisky taste and also the blue moment when twilight changes to night. The gentleman on the bottle who ‘tips his hat’ and bows is known as the "Courteous Gentleman". He represents pride and confidence.
Range
The range currently consists of the following extensions:
The Prime Blue Bar
Prime Blue is currently one of the most widely distributed and consumed brands in Taiwan, with sales in excess of 1 million bottles per year. Prominent in Taipei, the 'Prime Blue Bar' can be found in the famous bar area of An-ho Rd.