Type Flavored water | ||
Industry Nutraceuticals, Beverage, Dietary Supplements, Pregnancy Founded In 2010 in Providence, Rhode Island Headquarters Providence, Rhode Island United States Key people Robert Aziz & William Do, Founders Products On-the-go (single-serve packets of prenatal vitamin beverage mixes) | ||
Premama, Inc. (labeled Premama, formerly Priwater, Inc.) is a producer of prenatal vitamin drink mixes, based in Providence, Rhode Island.
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History
Premama (formerly Priwater, Inc.) was founded in 2010 by Brown University students Robert Aziz and William Do. According to Premama, Do conceived the idea after speaking with an expectant mother at a local Whole Foods supermarket, who complained about the lack of prenatal pill alternatives and her discomforts with prenatal pill side-effects (e.g. nausea and constipation). The team says that existing prenatal vitamins at the time rarely came in "drink supplement" forms that offered nausea- and digestive-relief. They began interviewing over 150 pregnant women about their concerns with using prenatal supplements, recording their interviewees' collective dissatisfaction with prenatal "horse" pills. In 2011, the team secured $53,000 in seed funding after placing 1st in the Rhode Island Business Plan Competition. Shortly thereafter, Aziz and Do launched a flavorless prenatal vitamin drink mix line.