Nationality Indian Name Praveen Kenneth | Role Entrepreneur Residence Mumbai | |
 | ||
Born 15 March 1970 (age 54) ( 1970-03-15 ) Bangalore, India Occupation Chairman, L&K Saatchi Saatchi | ||
Brandvertising praveen kenneth of law kenneth episode 3
Adman Praveen Kenneth (15 March 1970), is an Indian entrepreneur, Co-owner, Chairman and Managing Director of L&K | Saatchi & Saatchi. The 44-year-old former Publicis hand, who rose to CEO of Publicis Worldwide India in the late 1990s and early 2000s, started Law & Kenneth in 2002 along with Andy Law and investment support from Bodyshop’s Anita Roddick. At that time the agency was called St. Luke’s. It was eventually renamed as Law and Kenneth in 2004 to create one of the first Indian independent agencies with a global footprint.
Contents
- Brandvertising praveen kenneth of law kenneth episode 3
- Early life and education
- Career
- LK Saatchi Saatchi
- References
Early life and education
Kenneth was born and raised in Bangalore in southern India. He studied at St Joseph’s High School and Christ College in Bangalore. He began his career at Ogilvy and Mather as a trainee when he was 20 years old and became the youngest CEO at the Publics Group at the age of 29. Kenneth had worked at Mudra DDB, McCann Erickson. During this time, he worked with brands such as Coca Cola, L'Oreal, Cathay Pacific, Levers and Hewlett-Packard. Kenneth quit Publicis India to help UK-based independent agency St. Luke's start operations in Asia Pacific in 2002. In 2005, Kenneth along with his UK mate Andy Law, who was one of the founders of St. Luke’s, took over St. Luke’s operations with investment from Bodyshop’s Anita Roddick. Kenneth turned advertising entrepreneur and on October 2, 2005, Law & Kenneth was born with its headquarters in London.
Career
Kenneth now heads Law & Kenneth, which has grown from a single office with 25 clients and 60 employees in 2005 to a communications group with 4 offices and 290 employees servicing 32 clients. Currently, Law & Kenneth also has branches in Mumbai, Delhi, Kolkata and Chennai. The group now includes: Digital Law & Kenneth, Design Law & Kenneth and Ngage Law & Kenneth. On the occasion of Law & Kenneth's 10th Anniversary, Praveen Kenneth announced The Create Project initiative. The initiative is a non-profit venture that promises to nurture, guide and fund business ideas from across the field that are useful to society at large.
L&K Saatchi & Saatchi
French advertising firm Publicis Groupe acquired a 51% stake in Law and Kenneth, India’s largest independent advertising and digital agency, as part of its expansion plans for India.
Law & Kenneth is integrated into Saatchi and Saatchi India, Publicis Groupe’s advertising agency, to create a new entity, L&K | Saatchi & Saatchi.
Praveen Kenneth, who co-founded Law and Kenneth in 2004, is the chairman and managing director of the new entity, returning to the Publicis fold after about a decade. Praveen Kenneth was chief executive officer (CEO) of Publicis India from 1999 to 2003. He has also join the Saatchi and Saatchi Asia-Pacific board.