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Président is a French dairy brand owned by the Laval based Lactalis company. The brand was created in 1968 by André Besnier. It is used for butter and for a range of industrially produced versions of traditional cheeses.
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History
The brand was created in 1968 by André Besnier who by then was already a leading figure in the French dairy business. Explaining the name's French context, Besnier explained that "France is the land of presidents, everyone is a president: of a club of fishermen, of bowlers, of veterans". « La France est le pays des Présidents, tout le monde est président! De l'association de pêche, des boulistes, des anciens combattants. » (Presidential government had also enjoyed a higher profile in France since the return to power as president, in 1958, of leading war hero Charles de Gaulle.)