Type Private Key people Matt Moog (CEO) Founded 2005 Parent organization Viewpoints Network | Industry Marketing technology Website www.powerreviews.com Founders Andy Chen, Robert Chea | |
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Headquarters Millbrae, California, United States | ||
PowerReviews develops and markets consumer engagement technology for brands and retailers. The company has offices in Chicago, London and San Francisco.
Contents
PowerReviews, founded in 2005, provides technology and tools for retailers and e-commerce companies to host product reviews on their websites.It also works with brands and manufacturers to syndicate reviews from their sites to e-commerce sites where their products are being sold.
The firm provides technology and tools for retailers and e-commerce companies to host product reviews on their websites. It also works with brands and manufacturers to syndicate reviews from their sites to e-commerce sites where their products are being sold.
PowerReviews moderates more than 30,000,000 reviews a year for over 1,000 clients gathers product reviews and ratings online from an audience of more than 250,000 consumers, which it publishes on the sites of more than 2,500 e-tailers with a total of 500 million customers.
As of 2016, PowerReviews reaches more than 700 million in-market shoppers and spans more than 1000 global brands and 5000 websites.
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Acquisition by Viewpoints
In 2012, PowerReviews was acquired by competitor Bazaarvoice for $168 million. The acquisition was opposed by the United States Department of Justice for antitrust concerns, focused on the ratings and review industry's relatively small marketplace and the potential importance to adjacent industries. In 2014, consumer reviews company Viewpoints purchased PowerReviews from Bazaarvoice. The two companies combined under the PowerReviews name.