Founded 2012 | ||
PowerLinks Media is an advertising technology platform that consolidates the management of content recommendation and discovery and the delivery of In-Content and Native advertising. PowerLinks’ technology uses 1st and 3rd party data to deliver personalized and targeted content and advertising to digital audiences. The company was established in Manchester, England in 2011, with additional offices in London and New York City.
Contents
Its clients include agencies, marketers (Universal McCann, GroupM etc.) and publishers who serve customers like Microsoft, Hewlett-Packard, IBM and EE among others.
Background and Founders
PowerLinks was founded in September 2011 by Kevin Flood and Mike Harty. Flood and Harty first established the social shopping and product discovery website Shopow shortly after graduating from University and progressed to co-found PowerLinks. David Bell (Chairman Emeritus, Interpublic Group of Companies; independent director of Warnaco Group, Primedia, the Freedom Group and Lighting Science Group), Michael Bungey (Previous CEO of Cordiant Communications Group), and Nelson “Skip” Riddle (CEO, Riddle International) act as the Board of Advisors to PowerLinks Media.
Products
PowerLinks offers technology products and services that are sold primarily to advertising agencies and media companies to allow publisher clients to traffic, target, deliver, and report on their content and In-Content and Native advertising campaigns. The company's main product line is its proprietary Content Recommendation and In-Content and Native advertising Server, which is designed for digital publishers.
The PowerLinks Ad Server is intended to automate and enhance the administration of content recommendation and In-feed and In-Content advertising inventory management for publishers. In conjunction with the PowerLinks exchange, the PowerLinks system is intended to increase the purchasing efficiency for advertisers whilst minimizing unsold inventory for publishers. The PowerLinks Advertising Exchange (released Q2 2013) connects media buyers and sellers on an advertising exchange much like a traditional Stock exchange.
The PowerLinks content recommendation technology is intended to help internet publishers to increase Web traffic of their websites. It achieves this by presenting them with links to articles and other related content. The content recommendation system uses Behavioural targeting and contextual targeting to recommend interesting articles, blog posts or videos to a reader, rather than relying on a more basic 'related items' widget.
PowerLinks operates as a Software as a service product which is intended to enable publishers to bring their In-Feed and In-Content advertising in line with their regular display advertising