Samiksha Jaiswal (Editor)

PowerFX

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Type
  
Public

Genre
  
Music and video

Products
  
List

Founded
  
1995

Industry
  
Software, Internet

Area served
  
Europe

Headquarters
  
Stockholm

Key people
  
Bil Bryant (Production and CEO)

PowerFX is a small recording company, based in Stockholm, Sweden. The company has been producing music samples, loops and sound effects since 1995. They also develop singing synthesizers using the VOCALOID3 engine developed by Yamaha Corporation.

Contents

Music composition

They were first introduced to the Vocaloid software after the introduction of first Vocaloids (Lola and Leon) from the British studio Zero-G at the NAMM Show on January 15, 2004 and were later recommended to Yamaha Corporation by Crypton Future Media. Their first product for the software was "Sweet Ann" a VOCALOID2 powered voicebank and was first introduced at the Musikmesse fair and later released on June 29, 2007. The boxart of Sweet Ann was based on a Frankenstein's monster. Their second VOCALOID2 "Big-Al" was released with the voice provided from ex-employee Frank Sanderson after the intended provider, Elvis Presley impersonator Michael King, was unable to return for further recordings after their initial samples were considered not at a high enough quality to be released. PowerFX began their production of voicebanks for the Vocaloid 3 engine, with Oliver as their first VOCALOID3, and the first male VOCALOID3. They released their second VOCALOID3, YOHIOloid, a male bilingual that is capable of singing English and Japanese. PowerFX released their own Vocaloids into Taiwan boasting new box art for the releases.

Released products

PowerFX's other music composers include:

  • SoundShuttle
  • Swiss Army Synth
  • Miracle Drumlooper
  • Dyad
  • Humbox VM1
  • Soundation Studio

    PowerFX also offers the Soundation studio, an on-line free music making station complete with a number of samples and loops. Users can open their own account and buy additional samples for their account or upload their own samples into the software to work with. Those who sign up can have their own profile and save their work using AudioLocker.

    Extracts of PowerFX's Sweet Ann and Big AL were included in Soundation Studio in their Christmas loops and sound release with a competition included.

    References

    PowerFX Wikipedia