Industry E-Commerce Founder Jon Hoch | Number of employees 60 Founded 2002 | |
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Products Outdoor Power Equipment Website www.powerequipmentdirect.com | ||
Power equipment direct thrives with american express
Power Equipment Direct (PED) is an online retail company based in Bolingbrook, Illinois, USA. The company began in 2002 selling pressure washers, and now operates ten niche Web sites selling different types of outdoor power equipment, including air compressors, chainsaws, electric generators, log splitters, lawn mowers, snow blowers, sump pumps, water pumps and accessories.
Contents
- Power equipment direct thrives with american express
- 2002 to 2003
- 2004 to 2007
- 2008 to 2010
- 2011
- 2012 To Present
- References
2002 to 2003
Power Equipment Direct was founded in 2002 by Jon Hoch following a negative lawn mower shopping experience. In 2003 Power Equipment Direct launched its first Web store, PressureWashersDirect.com.
Hoch, founder and CEO, originally ran the business out of his basement. 2003 also saw the launch of the second Web store, ElectricGeneratorsDirect.com.
2004 to 2007
Power Equipment Direct launched its third Web store, AirCompressorsDirect.com, in 2004.
SnowBlowersDirect.com became the fourth Web store in 2007. This year, PED began to see accolades from outside sources, being named to the Internet Retailer “Hot 100 List” as well as making the Inc. 5000 list.
2008 to 2010
In 2008, Power Equipment Direct added three more Web stores: MowersDirect.com, SumpPumpDirect.com and WaterPumpsDirect.com. PED was listed in Inc. 5000 for the second consecutive year and made the Internet Retailer “Top 500” list for the first time.
2009 saw the launch of two more Web stores: ChainSawsDirect.com and LogSplittersDirect.com. Power Equipment Direct was named to the Internet Retailer “Top 500” list for the second consecutive time and Inc. 5000 for the third consecutive year.
To accommodate for quick growth, Power Equipment Direct expanded into a new warehouse in 2010. The company again made the Internet Retailer “Top 500” and the Inc. 5000 list.
2011
Until 2011, Power Equipment Direct operated exclusively as a pure-play Internet retailer. That year PED opened a physical showroom, located in Bolingbrook, IL. The company was named to the Internet Retailer “Top 500” list and the Inc. 5000 list for the fourth and fifth consecutive year, respectively.
Power Equipment Direct entered into a partnership with Operation Support Our Troops America in the Fall of 2011. The company donated $1 for every Facebook “Like” it received in September.
In October 2011, Power Equipment Direct consolidated all its Web stores to one site, replacing the corporate Web site at PowerEquipmentDirect.com.
2012 To Present
On January 30, 2012, Power Equipment Direct launched its tenth niche web store, Tillers Direct, which exclusively sells garden tillers and cultivators.
On May 14, 2012, Power Equipment Direct launched its eleventh niche web store, Leaf Blowers Direct, which exclusively sells a variety of leaf blowers.
Also in 2012, Power Equipment Direct was named to the Internet Retailer Top 500 list for the fifth consecutive year. PED ranked as the 197th largest online retailer.
On Feb 01, 2013 Power Equipment Direct launched its twelfth niche web store, Chippers Direct. This site sells a variety of woodchippers and accessories.
On March 8, 2013 Power Equipment Direct launched its thirteenth niche web store, String Trimmers Direct. This site sells a variety of string trimmers and accessories.
In May 2015 Power Equipment Direct acquired eComfort.com, a direct to consumer online store in the heating and cooling (HVAC) industry.