Type Private Founded 1989 Headquarters Paraná, Brazil | Traded as BM&F Bovespa: POSI3 Founder Helio Bruck Rotenberg Revenue 1 billion USD (2013) | |
 | ||
Industry Computer System
Software
IT Services Key people Oriovisto Guimarães, (Founder & Chairman)
Hélio Bruck Rotenberg, (CEO) Products Computer Monitors
Personal Computer
Laptops
Smartphones Stock price POSI3 (BVMF) R$ 3.42 -0.10 (-2.84%)24 Mar, 5:06 PM GMT-3 - Disclaimer CEO Helio Bruck Rotenberg (1989–) Profiles | ||
Positivo Informática is a Brazilian technology company headquartered in Curitiba, Paraná. It is the Information Technology arm of the larger organization Grupo Positivo. It is the largest computer manufacturer in Latin America and the tenth largest in the world.
Contents
In addition to computers, produces educational software, electronic games and set-top box for Brazilian digital television. The company also serves as an OEM/ODM/EMS.
The company invests in innovative solutions that integrate hardware, which results in products and services tailored to the consumer. It is present in more than 5000 Brazilian cities and has a strong performance in retail, public, and corporate markets.
It is listed on the Novo Mercado of BM&F Bovespa.
Brazil market share
Target market
In 2004, Positivo began actively targeting the retail market. Positivo was primarily focused on middle-class families who likely had never been able to purchase a home personal computer previously. Positivo creates lower-cost computers which are more accessible to the growing middle class in Brazil given their low cost: with financing, the cheapest of these PCs can be paid off for $30/month, making it possible to reach families making ~$270/month. These computers are designed to serve both as a TV and a personal computer.
Now, Positivo makes a wider range of computers costing up to $2000 targeted toward higher-income customers.
Products/Services
According to Grupo Positivo, Positivo Informática: