Neha Patil (Editor)

Positive Coaching Alliance

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Founder  Jim Thompson
Area served  United States
Focus  Youth (athletics)
Founded  1998
Positive Coaching Alliance httpslh3googleusercontentcom7gqtG5hUB4gAAA
Headquarters  Suite 100, 1001 N. Rengstorff Ave., Mountain View, California
Products  Workshops, Scholarships, Books, Online Resources
Mission  Better Athletes, Better People
Similar  American Youth Soccer Or, Kidpower, Little League Baseball, USA Football, USA Volleyball

Positive coaching alliance announces phoenix expansion

Positive Coaching Alliance (PCA) is a national non-profit organization with the mission to transform the culture of youth sports so that youth athletes can have a positive, character-building experience. PCA achieves its goals primarily by providing training workshops to coaches, parents, and administrators of schools and youth sports organizations in the United States. Founded in 1998, PCA has conducted more than 10,000 workshops for more than 1,700 schools and youth sports organizations, affecting more than 4.5 million youth and high school athletes. PCA Founder and Executive Director Jim Thompson launched PCA in 1998 within the Stanford University Athletic Department after seeing a "win-at-all-cost" mentality in youth sports while coaching his son’s baseball team. Positive Coaching Alliance was created with the mission to "transform youth sports so sports can transform youth." Its mission statement has since been modified to "Better Athletes, Better People."


Thompson, who served more than ten years as the Director of Public and Global Management Programs at Stanford University, in 2004 was recognized as an Ashoka: Innovators for the Public fellow for outstanding social entrepreneurship. He has authored eight books on coaching: Elevating Your Game: Becoming a Triple-Impact Competitor (2011), The Power of Double-Goal Coaching (2010), The High School Sports Parent (2010), Positive Sports Parenting (2009), Positive Coaching in a Nutshell (2007), The Double Goal Coach (2003), Shooting in the Dark: Tales of Coaching and Leadership (1998), and Positive Coaching: Building Character and Self-Esteem Through Sports (1995).

Sci tv episode 25 march 10 2014 positive coaching alliance founder ceo jim thompson


"Better Athletes, Better People"

PCA’s philosophy focuses on sports as an opportunity for character education, espousing the Double-Goal Coach, whose first goal is winning, and whose second, more important goal is teaching life lessons through sports.

Positive Coaching Alliance has three national goals:

  1. Replace "win-at-all-cost" coaching with Double-Goal Coaching
  2. Help youth sports organization leaders create a culture in which "Honoring the Game" is the norm
  3. Spark and fuel a "social epidemic" of Positive Coaching in the United States


Positive Coaching Alliance developed "The Positive Coaching Mental Model", a research summary based upon several psychological studies, in order to guide youth sports coaches in creating positive and effective team cultures. The model comprises three principles:

  • Redefining "Winner"
  • Focusing on mastery of skill, rather than on scoreboard results, decreases anxiety and gives youth athletes a sense of control over the outcome. Positive Coaches recognize that mistakes are an inevitable part of sports and cultivate effort rather than concern about outcome, fostering an environment in which players don't fear making mistakes.

  • Filling "Emotional Tanks"
  • Positive Coaches frequently give truthful, specific praise, laying the groundwork for "teachable moments," when players will be receptive to specific, constructive criticism.

  • Honoring the Game
  • Positive Coaches train their athletes to respect Rules, Opponents, Officials, Teammates, and Self (R.O.O.T.S.)

    The National Advisory Board

    Notable figures from sports, academia and business comprise PCA’s National Advisory Board:

    PCA national spokesperson:

  • Phil Jackson, Head Coach, Los Angeles Lakers
  • Board members:

  • Tommy Amaker, Head Basketball Coach, Harvard University
  • Brad Ausmus, Former Major League Baseball Catcher
  • Jennifer Azzi, Olympic Basketball Gold Medalist
  • Dusty Baker, Manager, Washington Nationals
  • Albert Bandura, Stanford University Department of Psychology
  • Shane Battier, Forward, Miami Heat
  • Bruce Bochy, Manager, San Francisco Giants
  • Ruthie Bolton, Olympic Basketball Gold Medalist
  • Bob Bowlsby, Big 12 Conference Commissioner
  • Bill Bradley, Former US Senator; two-time NBA champion; Captain of 1964 gold-medal winning US Olympic basketball team
  • Brenda Bredemeier, Center for Character and Citizenship
  • Larry Brown, NBA and NCAA Champion Coach; member, Naismith Basketball Hall of Fame
  • Frank Broyles, college football Hall of Famer
  • Doug Burgum, founder and chairman, Kilbourne Group
  • William Campbell (business executive), former CEO of Intuit
  • Brandi Chastain, World Cup Soccer Champion
  • Nadia Comaneci, Olympic Gymnastics Gold Medalist
  • Kevin Compton, partner, Kleiner Perkins Caufield & Byers
  • Bart Conner, Olympic Gymnastic Gold Medalist
  • Robert Cornilles, President, Game Face, Inc.
  • Mihaly Csikszentmihalyi, psychology professor, Claremont Graduate University
  • William Damon, Director, Stanford Center on Adolescence
  • Seth Davis, Sports Illustrated Writer, CBS College Basketball Analyst
  • Rick Davis, former professional soccer player
  • Donna de Varona, Olympic Swimming Gold Medalist
  • Tony Dorsett, Pro Football Hall of Famer
  • Joan Duda, Sports Psychology Chair, University of Birmingham, England
  • Tony Dungy, Super Bowl Champion, NBC Football commentator
  • Carol Dweck, Department of Psychology, Stanford University
  • Mark Edmunds, Vice-Chairman, Deloitte
  • Herm Edwards, ESPN Football Analyst, former NFL head coach
  • Joe Ehrmann, former NFL Pro Bowl player, founder of Coach for America
  • Ken Eriksen, head coach, USA National Softball Team
  • Joy Fawcett, World Cup Soccer Champion
  • Pat Fitzgerald, Head Football Coach, Northwestern University
  • Susan Ford, president, Sand Hill Foundation
  • Julie Foudy, World Cup Soccer Champion
  • Howard Gardner, Harvard Graduate School of Education
  • John W. Gardner (In Memoriam), Founder, White House Fellows Program
  • Jim Gibbons, former dean, Stanford University School of Engineering
  • Dan Gould, Director, Michigan State University Institute for the Study of Youth Sports
  • Dick Gould, 17-time NCAA champion coach
  • Tony Granato, Assistant Coach, Pittsburgh Penguins
  • Chris Grant, general manager, Cleveland Cavaliers
  • Daniel Grossman, CEO, Wild Planet Toys
  • Peter Harris, Managing Partner, Eaglepoint Advisors
  • Dan Hawkins (American football), ESPN college football analyst, former coach
  • Chip Heath, Stanford University professor
  • Lionel Hollins, head coach, Memphis Grizzlies
  • June Jones, head football coach, South Methodist University
  • Jack Kemp, (In Memoriam), former pro football star and politician
  • Steve Kerr, 5-time NBA Champion
  • Jerry Kindall, former head coach, University of Arizona baseball
  • Chris Kleinert, president, Hunt Investments
  • Blair LaCorte, CEO of XOJET
  • Alexi Lalas, ESPN soccer analyst, former U.S. National Team player
  • Richard Lapchick, chair, DeVos Sport Business Management Program
  • Ted Leland, Vice President, University of the Pacific
  • Kristine Lilly, former U.S. National Women's Soccer Team captain
  • Leo Linbeck III, CEO, Aquinas Companies, LLC
  • Donna Lopiano, president and founder, Sports Management Resources
  • Ronnie Lott, member, Pro Football Hall of Fame
  • Barry Mano, president, National Association of Sports Officials
  • Steve Mariucci, NFL Network Analyst, former NFL head coach
  • Mike McCaffery, CEO of Makena Capital
  • George McCown, Managing Partner, McCown DeLeeuw
  • Chris Moore (film producer), American film producer
  • Jim L. Mora, head football coach, UCLA
  • Becky Morgan, president, Morgan Family Foundation
  • Mark Murphy (safety, born 1955), retired American football player, now President and CEO of the Green Bay Packers
  • Donna Orender, former president, WNBA
  • Noel Perry, Managing Director, Baccharis Capital
  • Charles Phillips (businessman), CEO of Infor
  • William Pollack, Harvard Medical School
  • Jerry I. Porras, Professor Emeritus, Stanford Graduate School of Business
  • Ken Ravizza, Professor of Applied Sports Psychology, Cal State-Fullerton University
  • Claudio Reyna, Youth Technical Director, U.S. Soccer
  • Dot Richardson, Olympic Softball Gold Medalist
  • Doc Rivers, Head Coach, Los Angeles Clippers
  • Ted Robinson (sportscaster), American sportscaster
  • Claude Rosenberg (In Memoriam), Founder of NewTithing Group
  • David Roux, Managing Director, Silver Lake Partners
  • Chris Salvaterra, producer, Katonah Pictures
  • Summer Sanders, Olympic Gold Medalist in Swimming
  • Mark Shapiro, President, Cleveland Indians
  • Lee Shulman, former president, Carnegie Foundation for the Advancement of Teaching
  • Keith Smart, head coach, Sacramento Kings
  • Dean Smith, Former Head Coach, University of North Carolina Men’s Basketball
  • Steven Smith (astronaut), NASA astronaut and All-American water polo player
  • Leigh Steinberg, Steinberg Sports and Entertainment
  • Steve Stenersen, president and CEO, U.S. Lacrosse
  • Brad Stevens, head basketball coach, Butler University
  • Kerri Strug, Olympic Gold Medalist in Gymnastics
  • Kathinka Tunney, Olympic skier
  • Bill Walsh (American football coach) (In Memoriam), former head coach, San Francisco 49ers
  • Gene Washington (49ers), former NFL wide receiver for the San Francisco 49ers.
  • David Weekley, Chairman, David Weekley Homes
  • Doug Wilson (ice hockey), current General Manager of the San Jose Sharks
  • Jerry York, head hockey coach, Boston College
  • Steve Young, Pro Football Hall of Famer
  • Barry Zito, 2002 Major League Baseball Cy Young Award winner
  • Eugene T. Lee, current NFL Agent
  • Awards

    The Positive Coaching Alliance gives out the Ronald L. Jensen award for Lifetime Achievement. The winners include:

  • 2006 - Ted Leland
  • 2007 - John Gagliardi
  • 2008 - Jim Sochor
  • 2009 - Tara VanDerveer
  • 2010 - John Wooden
  • 2011 - Bruce Bochy
  • 2012 - Dick Gould
  • 2013 - Phil Jackson
  • 2014 - Joe Ehrmann
  • 2015 - Dusty Baker
  • 2016 - Billie Jean King
  • Corporate Alliance Partners

    NikeGo, Deloitte, Liberty Mutual, Continental Airlines

    National Youth Sports Organization Partners

    Little League Baseball, US Lacrosse, Amateur Athletic Union (AAU), American Youth Soccer Organization (AYSO), US Club Soccer, USA Rugby, Ice Skating Institute, Pop Warner, USA Water Polo


    Positive Coaching Alliance Wikipedia

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